GMP Fundamentals

A unified solution for cross channel marketing

Google Marketing Platform is a unified advertising and analytics platform that allows you to deliver smarter, faster marketing.

Each of our GMP courses are adaptive for various learning needs - whether it be for strategic planning, building technology ecosystems or for users who need to become skilled hands-on practitioners.

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GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Google Marketing Platform Principles
1 day Next course: 14 Dec Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
1 day Next course: 01 Dec Virtual/Private/Classroom
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM, DV360 and SA360
1 day Next course: 26 Oct Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.