GMP Fundamentals

A unified solution for cross channel marketing

Google Marketing Platform is a unified advertising and analytics platform that allows you to deliver smarter, faster marketing.

Each of our GMP courses are adaptive for various learning needs - whether it be for strategic planning, building technology ecosystems or for users who need to become skilled hands-on practitioners.

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GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Introduction to Google Analytics 4 Reporting
1 day Next course: 08 Dec Virtual/Private/Classroom
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Analytics 4: Implementation & Configuration
PRIVATE COURSE ONLY 1 day
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Google Analytics 4: Advanced Analysis
PRIVATE COURSE ONLY 1 day
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Mastering the World of CTV
PRIVATE COURSE ONLY 1 day
Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.
Google Marketing Platform Principles
PRIVATE COURSE ONLY 1 day
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
PRIVATE COURSE ONLY 1 day
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
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Independent Service Rating based on 4 verified reviews
Google Marketing Platform Principles
Guillaume Pinto 3 June, 2020
Trainer knoweldge, the content, very interesting
Google Marketing Platform Principles
Khalid Al Sabi 30 April, 2020
Great course, it was very useful and the trainer was very insightful and entertaining as well
Google Marketing Platform In-Depth
Ashley Holmes 6 December, 2019
all good