Server-side Tagging with Google Tag Manager

Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Book this course
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course covers the essentials you need in order to master this user-friendly tag management solution.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients, so this course has been designed to share our knowledge with you.

The course will show you how to set up your GTM server-side on the cloud, and how to take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

You should already know the basic concepts of GTM (web container) such as tags, triggers, variables and dataLayer before taking this training. Having a basic knowledge of HTML, CSS, and Javascript would be an advantage but not mandatory.

Our Server-side Tagging with Google Tag Manager course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is for marketers or web developers who consider themselves intermediate Google Tag Manager (GTM) users and who are looking to take advantage of the cloud to run their Tag Manager container. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control, implement your marketing tags and meet your campaign deadlines.

What you'll learn:

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager server-side
  • Understand the concept and benefits of running your Tag Manager on Google Cloud
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager
  • Client-side vs server-side tagging
  • How to set up your server-side Tag Manager container on the cloud
  • Tags, triggers, variables and template
  • User interface and management
Google Tag Manager & Google Analytics
  • Testing your server-side environment
  • Understanding GTM server-side clients and how to use them
  • Google Analytics 4 tags (configuration and events)
  • Google Analytics 4 (parameters and user properties)
  • Facebook tag implementation
Additional Configurations
  • What is App Engine?
  • Upgrading your environment to production
  • Optimizing cost on the cloud
  • Consolidating incoming traffic
Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live / Review to guarantee accurate data
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