Server-side Tagging with Google Tag Manager

Ready to move tracking beyond the browser? Learn to configure a server-side Google Tag Manager container, route analytics and advertising data and manage cloud deployment on this practical one-day server-side tagging course.

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COURSE OVERVIEW

1 day course
Certificate of Attendance
In-person, Live Online, Private
In Person
Face to face, interactive classroom sessions run from our training centre in The Shard, London.
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

Server-side tagging is changing how organisations collect and distribute website data. By routing measurement data through a cloud environment, you can reduce browser-side processing, gain greater control over data sent to vendors and support longer-lasting first-party cookies.

On this course, you’ll compare client-side and server-side tagging before setting up a GTM server container in Google Cloud. We’ll examine clients, tags, triggers, variables and templates, along with how incoming requests are processed within the server-side environment.

Through guided configuration and practical exercises, you’ll work with Google Analytics 4 tags, events, parameters and user properties while exploring Facebook tag implementation. You’ll also test your setup, prepare the environment for production, consider Google Cloud costs and use Preview mode to diagnose implementation issues.

Attend this one-day server-side tagging course at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.

What you’ll learn

By the end of this course, you will be able to:

Explain the differences between client-side and server-side tagging
Explain how clients, tags, triggers, variables and templates process incoming data
Prepare a server environment for production and consider cloud hosting costs

Set up and configure a Google Tag Manager server container in Google Cloud
Configure server-side tracking for Google Analytics 4 and explore Facebook tag implementation
Test, debug, version and publish a server-side GTM implementation

Course agenda

Introduction to Google Tag Manager

Client-side vs server-side tagging
How to set up your server-side Tag Manager container on the cloud
Tags, triggers, variables and template
User interface and management

Google Tag Manager & Google Analytics

Testing your server-side environment
Understanding GTM server-side clients and how to use them
Google Analytics 4 tags (configuration and events)
Google Analytics 4 (parameters and user properties)
Facebook tag implementation

Additional Configurations

What is App Engine?
Upgrading your environment to production
Optimizing cost on the cloud
Consolidating incoming traffic

Debugging and Publishing

Manage versions in Google Tag Manager
Preview the implementation. Debug possible errors or issues
Push live / Review to guarantee accurate data

Who it's for

This course is perfect for:

Digital analysts and implementation specialists looking to extend their existing GTM knowledge
Technical marketers and web professionals responsible for analytics and advertising tags
In-house teams evaluating server-side tagging as part of their measurement infrastructure

Prerequisites

This is an intermediate Google Tag Manager course. You should already understand web-container concepts including tags, triggers, variables and the data layer. Basic familiarity with HTML, CSS and JavaScript will be helpful but is not essential.

If you need to strengthen your understanding of web-container fundamentals first, our beginner friendly Google Tag Manager course covers tags, triggers, variables, event tracking, testing and introductory data-layer use.

Next steps

Want to analyse the data collected through your measurement setup in greater depth? Our Google Analytics 4: Advanced Analysis course explores custom explorations, audience segmentation and complex conversion paths.

If you want to develop more sophisticated client-side implementations, our Advanced Google Tag Manager course explores custom JavaScript, advanced data-layer techniques and complex tracking requirements.

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How would you like to train?

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Select an option

AllIn-personLive Online

What is on-site or remote live learning?

Book two seats on the same session, the second at half price