Prompt Engineering

Get the consistent output you’re looking for in less time by taking this one-day course, and learning everything you need to know about how to craft perfect prompts that align with your tasks and goals.

Book this course
$1,399 ex TAX
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

GenAI is your collaborator. You need to work with, rather than against, these tools. This requires adapting your approach to task definition.

In this one-day lab we’ll spend time looking at how to craft the right prompts; ones that create content that meets or even exceeds what you imagined. We’ll spend plenty of time looking at how you can generate consistent and brand-safe results from your prompts. This is particularly useful when you’re working as a team with the same brand parameters.

The lab closes with us adopting different personas, asking the AI to create in different styles based on a specific role it plays. Together, we'll critique the results based on what we've learned to finesse the model into better performance. This critical skill is what will set you up for adapting your style as prompting continues to evolve.

This Prompt Engineering course is available via Virtual Classroom. It can also be run as a private training session that can be delivered via Virtual Classroom, or at a location of your choice in the US.

Course overview

Who should attend:

This course is ideal for SMB owners performing their own marketing, senior marketing professionals, and senior business leaders, such as those working in sales.

What you'll learn:

By the end of this course, you should be able to:

  • Craft prompts that generate the results you want
  • Steer the LLM to better results by improving your prompts
  • Create brand guidelines to encourage consistent results
  • Adapt the style of results through adopting personas
  • Review and critically evaluate your results


This lab is for people who already know the basics. If you don't, you could get left behind. You might benefit from taking our GenAI for Marketers: Fundamentals course first.

Course agenda

Be the Human in Control
  • How to craft your prompt
  • Steer results, don't re-start
Craft & Adapt an In-house Prompt Style
  • How to create prompts that include your brand
  • Adapting results for different products and segments
Review & Critique Prompt Results
  • Using personas in your prompts
  • Evaluating the performance of your prompts

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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