Programmatic & RTB Display

Looking to learn the ins and outs of programmatic advertising? Discover all you need to know about real-time media buying - as well as developing successful strategies - on our one-day Programmatic & RTB Display course.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Programmatic & RTB display advertising is an essential component of today’s marketing mix. Our practitioners have years of experience planning, delivering and reporting on Display & RTB campaigns, and will teach you how to develop successful strategies.

This course provides theoretical insight into how the channel works. You’ll start by taking a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).

Together, we’ll also examine the delivery and targeting options in the Display & Video 360 Platform, along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.

By the end of the day, you’ll have a thorough understanding of how the programmatic display world works, how this can be applied to virtually all marketing scenarios and how to brief, measure and confidently select partner technologies or programmatic companies to fulfill your campaigns.

Our Programmatic & RTB Display course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is for marketers, client or agency professionals who are responsible for planning, buying or selling digital media and are looking to gain a deeper understanding of how the market operates. If you want to learn how to brief your agency and programmatic partners better, you’ll benefit from attending this course as our display practitioners will give you advice on how to do this.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how programmatic advertising and RTB works
  • Identify advantages and disadvantages of programmatic advertising
  • Improve performance and targeting
  • Build strategies for different types of campaigns
  • Describe how publishers make inventory available and the impact it has on your business

Course agenda

Introduction to Programmatic
  • Definitions and descriptions (jargon buster)
Evolution of Programmatic
  • Why is it important?
  • The history of programmatic
The History of Programmatic
  • Key companies and their functions
  • The 'tech-stack'
  • RTB and the life of an ad impression
The Seller’s View and Bid Information
  • How sellers manage inventory
  • Bid information
Managing Programmatic Strategies
  • Overview
  • Targeting available to DSPs
First-party Audience and Data
  • Understanding and gathering
  • Making data actionable
  • Integrating offline information
Third-party Audience and Data
  • Types of data and collection methods
  • Working with the data and briefing aggregators
Problems in Programmatic Advertising
  • Ad Fraud
  • Click Fraud
  • Brand safety
  • Technologies

Upcoming courses

Fri, Jul 19 2024.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
Mon, Sep 02 2024.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
Thu, Nov 14 2024.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
Fri, Jan 10 2025.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
Mon, Mar 03 2025.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
Thu, May 15 2025.Virtual Classroom
Programmatic & RTB Display
R4,999 ex VAT
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Independent Service Rating based on 6 verified reviews

Programmatic & RTB Display

Excellent training course would recommend to in-house and agency marketers alike.

Trusted Customer 16 March, 2020

Programmatic & RTB Display

good

Otsile Segwe 26 November, 2019

Programmatic & RTB Display

Excellent value for the cost

Jurate Limontaite 14 November, 2017