1/2 day course 
Certificate of Attendance 
Private This course dives into social commerce, covering key platforms like Meta, TikTok, Pinterest, and Amazon.
You'll learn why social commerce is on the rise, explore each platform’s unique features (like shoppable ads and affiliate programs), and understand how they fit into the marketing funnel.
We'll also analyse Google Shopping’s strengths, challenges, and competition. By the end, you'll have a clear understanding for using each platform effectively and positioning Google Shopping for success.
Course overview
Who should attend:
The Google Shopping team.
What you'll learn:
By the end of this course, you will be able to:
- Understand the concept of social commerce, its growth, and key trends across platforms like Meta and TikTok
- Understand social commerce tools effectively, including shoppable ads and influencer storefronts
- Understand Google Shopping's position in the marketing funnel and how it compares to other platforms
- Analyse Google Shopping's strengths, challenges, and match audiences to platforms
- Apply practical skills through case studies, handle objections, and use a marketing cheat sheet
Course agenda
Session 1: Webinar - 22 May - 1.25 hours
1.1: The Commerce Landscape
- How media planners distribute budget utilising the marketing funnel (KPI/Audience)
- High-level product and feature overview, including:
- Meta: Marketplace, Shoppable ads, Affiliates
- TikTok Shop: LIVEs, Affiliates, Store page, FBT
- Pinterest: Shoppable pins, Idea pins with tags
- Amazon: Influencer storefronts, FBA/Prime, Amazon live
- The marketing funnel: What is it, and where does each channel fit?
1.2: Case Studies
- The Practitioner POV: Budget splits and industry insights
Session 2: In Person - 10 June - 2 hours
2.1: Know the Competition - How Google Shopping Compares
- What makes each channel unique?
- Meta = Social-first
- TikTok Shop = Fast, impulsive
- Pinterest = Discovery and inspiration
- Amazon = Prime loyalty and trust
- Pros/Cons of each against Google Shopping - including market perception if possible
2.2: Positioning Google Shopping
- Matching audiences/products to platforms
- How to position Google Shopping/Objection handling
- Build your cheat sheet