YouTube Buying in Display & Video 360

Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360 by offering an easy solution that provides plenty of traffic (more than 1 billion users worldwide).

Learn how to how to make the most out of your YouTube buys through Display & Video 360 on this one-day course.

We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise YouTube campaigns, as well as measure performance.

By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has on offer, including deduplication of audiences, better management of your frequency caps as well as how to reduce wastage and improve media efficiencies applied to your YouTube buys.

Our YouTube Buying in Display & Video 360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
If you’re a programmatic trader and want to learn how to run YouTube paid ads using the DV360 platform instead of Google Ads, this course is ideal.
Walk away with the ability to:
  • Explain what YouTube advertising is and how to buy it through Display & Video 360
  • Identify when to utilise the different YouTube formats available in Display & Video 360
  • How to set up YouTube campaigns
  • Run and optimise YouTube campaigns
  • Create and utilise YouTube audiences
  • Report and track performance
Course agenda
YouTube Basics
  • What is YouTube Advertising?
  • The benefits of YouTube buying via Display & Video 360
  • YouTube Ad Formats: In-stream, Discovery, & Bumper ads
YouTube set-up in DV360
  • Linking YouTube Channel
  • Conversions Tracking
  • Google My Business & Google Merchant Center Integration
Planning your YouTube campaign
  • Identifying trends with Google Trends & YouTube Trending Videos
  • DV360 campaign Planning tool
  • YouTube creative messaging best practices
YouTube Audiences
  • Custom audiences
  • YouTube channel audiences
  • Other 1st party audiences
YouTube campaign management
  • YouTube hierarchy: Insertion Orders, Line Items, Ad Groups and Ads
  • Campaign Manager 360 Tracking
  • Campaign set-up exercise
Reporting & Optimisation
  • Reporting on YouTube line items
  • YouTube campaign optimisation
  • Brand Lifts
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