Prompt Engineering for Text & Creative Copy

Get the consistent output you’re looking for in less time by taking this half-day course, where you’ll learn everything you need to know about how to craft perfect prompts that align with your tasks and goals.

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1/2 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

GenAI is your collaborator, which means you need to work with, rather than against, this groundbreaking tool. In order to do this, you need to adapt your approach to task definition.

In this half-day lab, we’ll spend time looking at how to craft the right prompts; ones that create content that meets or even exceeds what you imagined. We’ll spend plenty of time showing you how to generate consistent and brand-safe prompt results - something that’s especially useful if you’re working with or within a team that uses the same brand guidelines.

Toward the end of the session, we’ll look at adopting different personas and asking the AI to create in different styles based on a specific role it plays. Together, we'll critique the results based on what we've learned, which will help us further refine the prompts to get the perfect output.

This Prompt Engineering for Text & Creative Copy course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.

Course overview

Who should attend:

This course is ideal for:

  • CMOs
  • CTOs
  • Marketing professionals
  • Senior business leaders
  • SMB owners who perform their own marketing

What you'll learn:

By the end of this course, you will be able to:

  • Craft prompts that generate the results you want
  • Effectively steer the GenAI models to produce better results by improving your prompts
  • Create brand guidelines to encourage consistent results
  • Adopt different personas and effectively adapt the results you achieve
  • Review and critically evaluate your results


This lab is for participants who understand the fundamentals. If you don’t, you could get left behind. You might benefit from taking our GenAI for Marketers: Fundamentals course beforehand.

Course agenda

Be the Human in Control
  • How to craft your prompt
  • Steer results, don't re-start
Craft & Adapt an In-house Prompt Style
  • How to create prompts that include your brand
  • Adapting results for different products and segments
Review & Critique Prompt Results
  • Using personas in your prompts
  • Evaluating the performance of your prompts

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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