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Brand Safety in Display & Video 360

Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course aims to equip Programmatic Traders with the ability to optimise programmatic campaigns towards brand safety goals.

You'll learn tricks to ensure you are maximising ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant brand-safe content.

The session will allow you to walk away knowing you know how best to protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is suitable for Programmatic Traders already using the Display & Video 360 platform and who want to optimise campaigns towards brand safety goals.

Walk away with the ability to:
  • Use Active View reporting in DV360
  • Comfortably use the different brand safety features within DV360
  • Optimise campaigns based on all the brand safety features available
  • Run campaigns with brand safety targeting and viewability goals
  • Report on Viewability performance, ad verification and ad fraud
Course agenda
Industry Standards and Display & Video 360's Approach
  • Why should marketers care?
  • Display & Video 360's built-in controls
Creating Brand Safety Guidelines
  • Topline functions to maintain brand control
  • Verification
  • Viewability
  • Ad fraud
  • Targeting
Display & Video 360’s Brand Safety & Measurement Solutions
  • Active View
  • Fraud Protection
  • Content/ Audience Verification and GRPs
  • Brand/ Sales Lifts & Offline conversions API
Implementing Brand Safety Controls
  • Digital Content Labels
  • Sensitive Classifiers
  • Channels (Blacklists/Whitelists)
  • Keywords
  • Categories
Brand Safety Tips
  • Things to consider when working with Viewability, Brand Safety and Verification
  • Best practices
  • Common pitfalls and how to address them
Programmatic Campaign Setup and Monitoring
  • Setting up campaigns with brand safety controls
  • Monitoring
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