Getting Started with Google BigQuery

Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

BigQuery is a powerful Big Data solution that can provide you with the insights you need to create a better customer experience and drive competitive advantage.

If you are using your analytics data to answer complex business questions or are looking for a solution that will help create efficiency and save costs in the long term, our BigQuery implementation and insights specialists will show you how BigQuery can help solve these problems.

The course will take advantage of Google Analytics 360 data to cover the four main concepts that a user should understand when using BigQuery: projects, datasets, tables and jobs.

We’ll cover in detail the main elements of interaction including loading and exporting data as well as querying, viewing and managing data. Finally, we will look at some common causes of error and BigQuery's integrations with other tools.

Our Google BigQuery course is offered as a live Virtual Classroom or private training session and can be delivered on-site at your office or a location of your choice.

Course overview
Who should attend:
This course has been built for analysts working with large datasets and web analytics tools (in particular Google Analytics 360) on a daily basis or marketers looking to learn more about Google BigQuery and the fundamental principles behind the platform.

Having some basic knowledge of SQL and how data is gathered within your business is required.
Walk away with the ability to:
  • Use the BigQuery interface with confidence to make sense of Big Data and provide insights to the business
  • Use SQL fundamentals: clauses, functions and operators
  • Answer complex questions you couldn’t answer in the Google Analytics platform - from time to interaction analysis to user journey visualisation
  • Enhance Google Analytics data with your own business data
  • Integrate BigQuery with your technology stack and other tools including Data Studio
Course agenda
Introduction
  • BigQuery: Fundamentals, use cases, access control
  • Creating datasets and tables
  • Analytics 360 schema
Query reference
  • Query syntax and clauses (e.g. WHERE, JOIN, IN/NOT IN, ORDER BY, GROUP BY)
  • String functions: use cases and examples, e.g. concatenating, splitting and extracting values
  • Aggregate and window functions: use case and examples, e.g. counting and ranking values and defining subgroups of data
  • Arithmetic operators: use cases and examples, e.g. rounding, absolute values, averages
  • Regular expressions
  • Working with different types: casting functions
Use cases
  • Advanced analysis of Analytics 360 data
  • Importing/exporting data
  • BigQuery limitations
  • Common causes for errors
  • Integrations: overview and examples with R, Tableau, Google Sheets, Data Studio
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