Social Media Marketing
Grow your career with one of our social media courses
With the average user spending 142 minutes on social media every day, careers requiring social media skills are set to continue to rise.
Our courses cover all aspects of social media marketing from the basics of getting to grips with the social media channels through to advanced social media monitoring tools, as well as social media advertising on the main platforms including Facebook and LinkedIn.
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Social Media Marketing
We have courses to suit everyone, whatever your social media knowledge (or lack of!). Try one of our social media overview courses, or delve deep into some of our platform-specific training.
Introduction to Social Media
PRIVATE COURSE ONLY 1 day
Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
Social Media Strategy
PRIVATE COURSE ONLY 1 day
Looking to develop or improve your social media strategy, but not sure where to start? Learn how to create a robust social media plan which will drive impact and help your campaigns succeed.
Social Media Advertising
PRIVATE COURSE ONLY 1 day
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you get started.
Social Media Measurement
PRIVATE COURSE ONLY 1 day
Discover why Social Media Measurement is essential for social media marketing and develop strategies to drive brand success on this one-day course.
Social Commerce
PRIVATE COURSE ONLY
Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.
Introduction to Facebook Advertising
PRIVATE COURSE ONLY 1 day
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
Facebook Advanced: Media Planning
PRIVATE COURSE ONLY 1 day
Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.
Facebook Advanced: Media Buying
PRIVATE COURSE ONLY 1 day
Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimize your Facebook Advertising campaigns.
Facebook Tracking & Measurement
PRIVATE COURSE ONLY 1 day
Learn how to set up and track your Facebook campaigns using data, insights and measurement to make informed decisions about your digital marketing.
LinkedIn Marketing
PRIVATE COURSE ONLY 1 day
Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimize ads in LinkedIn Campaign Manager on this one-day course.
Employee Advocacy on LinkedIn
PRIVATE COURSE ONLY 1 day
Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.
Twitter Marketing
PRIVATE COURSE ONLY 1 day
Led by one of our Social Media experts, this one-day course will help you build and develop your Twitter platform strategy.
TikTok Marketing
PRIVATE COURSE ONLY 1 day
Want to grow your audience on TikTok and master best practices for building brand impact? Learn everything you need to know about building a full-funnel creative strategy on this short-form video platform.
Pinterest Marketing
PRIVATE COURSE ONLY 1 day
Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
Content & Influencer Marketing
PRIVATE COURSE ONLY 1 day
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
Facebook Advertising Standard
Mhairi Gowans
30 May, 2022
I was very happy with the training and with the extra advice your team have been able to provide me after the training session ended (I had some problems which couldn't be resolved during the training itself due to time constraints.)
Introduction to Social Media
Vicky Wragg
19 January, 2022
Coverage was good and flow was clear but I would have preferred a little more theory and less examples/