Facebook Advertising

Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our courses will teach you how to run successful advertising campaigns.
product
Standard & Advanced 1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach. We’ll teach you how to successfully run and optimise your own Facebook advertising campaigns.

On the Standard course we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.

The Advanced session takes an in-depth look at advanced features such as the Facebook pixel and using 1st party data to build valuable audiences.

Our Facebook Advertising course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
We recommend this course if you want to learn how to use and setup your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Walk away with the ability to: 
  • Effectively boost your on page posts
  • Build an audience using Facebook’s native data
  • Setup a Facebook campaign within Facebook ads manager
  • Design and build an effective ad
  • Understand campaign performance within ads manager
  • How The Facebook Pixel to optimise your campaigns
  • How Facebook ads can help you achieve different business objectives
Course agenda
Introduction to Facebook Advertising
  • Facebook Family
  • Boosting a post vs Facebook ads manager
  • Considerations for boosting posts
  • Ad Auction and delivery Overview
Building a Facebook Audience
  • Facebook core audiences
  • Considerations for building an audience
Facebook Campaign Setup
  • Facebook campaign structure
  • Creating a Facebook ad campaign
Designing & Creating a Facebook Ad
  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Optimising your Facebook Ad Campaigns
  • Understanding campaign performance in ads manager
  • An Introduction to the Facebook pixel
Using Facebook Ads to meet Business Objectives
  • Facebook Ad Case Studies
Who should attend:
If you are already running Facebook advertising campaigns but you want to learn how to improve performance, this course will help.
Walk away with the ability to:
  • Measure campaign ROI using the Facebook Pixel and Event Tracking
  • Build custom and lookalike audiences using 1st party data
  • Strategically plan your audiences and campaigns
  • Describe the different ad types and placements available and when to use them
  • Choose between the different ways to buy media on Facebook
  • Improve campaign performance and ROAS
Course agenda
Measurement
  • The Facebook Pixel & Event Tracking
  • Facebook Measurement Partners
Facebook Audiences
  • Audience Strategy
  • Creative & Audience Alignment
  • Facebook Audiences (Core, Custom & Lookalike)
Ad Types & Placements
  • Facebook ad types and when to use them
  • Ad placements
Execution
  • Reach & Frequency vs Auction
  • Bidding
Campaign Optimisation
  • Optimisation Tips
Strategy & Planning
  • Awareness, Consideration & Conversion Campaign Planning
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