Search Ads 360: Practical Workshop

Name: Search Ads 360: Practical Workshop
Price: 42500.00 ZAR

Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.

Advanced 1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course focuses on giving you practical experience so that you can build on your fundamental knowledge of Search Ads 360.

During the session, you’ll learn how to efficiently create, edit and manage campaigns within the interface. We’ll show you how to work with bulksheets to create and edit campaigns, and use scheduled edits and automated rules to carry out tasks automatically.

You’ll also get the opportunity to explore the ins and outs of bid strategies and ad copy testing, and learn to utilize the reporting features within the Search Ads 360 platform. By the end of the session, you’ll have developed the skills and confidence needed to manage your campaigns within the platform.

Our Search Ads 360: Practical Workshop course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.

Course overview

Who should attend:

Whether you’re a paid search executive, analyst, specialist, manager or director, if you already have an understanding of why Search Ads 360 is a useful tool and want to gain practical experience before using the platform for your own campaigns, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

Efficiently manage campaigns across engine account within the Search Ads 360 platform
Adopt best practices for making changes in bulk
Schedule and automate changes across accounts
Follow best practice for managing bid strategies
Utilize the extensive reporting features

Course agenda

Campaign management

Creating new campaigns
Copying campaigns
Managing campaigns within Search Ads 360 interface

Bulksheets

Adding new campaigns, ad groups, keywords and ads in bulk
Bulksheet edits

Automated rules

Setting up automated notifications
Setting up automated edits based on selected criteria

Bid strategies

Portfolio bid strategy overview
Pre-implementation requirements
Matching bid strategies to business objectives
Implementation
Post-implementation

Ad copy testing

The Search Ads 360 ad copy testing process

Reporting

Performance reports
Segmentation
Web queries
Budget management
Executive reports

Book this course

Call our sales team today

+27 (10) 5008676