Search Ads 360: Practical Workshop

Name: Search Ads 360: Practical Workshop
Price: 42500.00 ZAR

This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.

Advanced 1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course will give you hands-on experience, allowing you to build on your fundamental knowledge of Search Ads 360 in order to have the skills and confidence to manage your campaigns within the platform.

You will learn how to efficiently create, edit and manage campaigns within the interface. You will also gain experience in using bulksheets to create and edit campaigns, saving time. You will use scheduled edits and automated rules to carry out tasks automatically. You will also get a hands-on experience with the ins and outs of bid strategies, ad copy testing and learn to utilise the reporting features within the Search Ads 360 platform.

Our Search Ads 360: Practical Workshop course is offered as a private training session and can be delivered at any location of your choice or virtually.

Course overview

Who should attend:

Whether you’re a Paid Search Executive, Analyst, Specialist, Manager or Director, if you already have an understanding of why Search Ads 360 is a useful tool and would like to increase your practical experience before using the platform to ensure you’re utilising its features in the best way, then this course is for you.

Walk away with the ability to:

Efficiently manage campaigns across engine account within the Search Ads 360 platform
Adopt best practices for making changes in bulk
Schedule and automate changes across accounts
Follow best practice for managing bid strategies
Utilise the extensive reporting features

Course agenda

Campaign management

Creating new campaigns
Copying campaigns
Managing campaigns within Search Ads 360 interface

Bulksheets

Adding new campaigns, ad groups, keywords and ads in bulk
Bulksheet edits

Automated rules

Setting up automated notifications
Setting up automated edits based on selected criteria

Bid strategies

Portfolio bid strategy overview
Pre-implementation requirements
Matching bid strategies to business objectives
Implementation
Post-implementation

Ad copy testing

The Search Ads 360 ad copy testing process

Reporting

Performance reports
Segmentation
Web queries
Budget management
Executive reports

Book this course

Call our sales team today

+27 (10) 5008676