Search Ads 360: Practical Workshop

This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
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Advanced 1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will give you hands-on experience, allowing you to build on your fundamental knowledge of Search Ads 360 in order to have the skills and confidence to manage your campaigns within the platform.

You will learn how to efficiently create, edit and manage campaigns within the interface. You will also gain experience in using bulksheets to create and edit campaigns, saving time. You will use scheduled edits and automated rules to carry out tasks automatically. You will also get a hands-on experience with the ins and outs of bid strategies, ad copy testing and learn to utilise the reporting features within the Search Ads 360 platform.

Our Search Ads 360: Practical Workshop course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

Whether you’re a Paid Search Executive, Analyst, Specialist, Manager or Director, if you already have an understanding of why Search Ads 360 is a useful tool and would like to increase your practical experience before using the platform to ensure you’re utilising its features in the best way, then this course is for you.

Walk away with the ability to:
  • Efficiently manage campaigns across engine account within the Search Ads 360 platform
  • Adopt best practices for making changes in bulk
  • Schedule and automate changes across accounts
  • Follow best practice for managing bid strategies
  • Utilise the extensive reporting features
Course agenda
Campaign management
  • Creating new campaigns
  • Copying campaigns
  • Managing campaigns within Search Ads 360 interface
  • Adding new campaigns, ad groups, keywords and ads in bulk
  • Bulksheet edits
Automated rules
  • Setting up automated notifications
  • Setting up automated edits based on selected criteria
Bid strategies
  • Portfolio bid strategy overview
  • Pre-implementation requirements
  • Matching bid strategies to business objectives
  • Implementation
  • Post-implementation
Ad copy testing
  • The Search Ads 360 ad copy testing process
  • Performance reports
  • Segmentation
  • Web queries
  • Budget management
  • Executive reports
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