If your organisation is interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns, then this one-day Ads Data Hub course is ideal.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Our Ads Data Hub training will help you and your team of Google Marketing Platform and Analytics professions to understand how to utilise Ads Data Hub to optimise your media buying for efficiency.
Ads Data Hub is superior to current pixel-based integrations or Data Transfer solutions because it has fewer data blind spots and more complete access to mobile and user ID data.
On this one-day course you will learn how to write the necessary queries for audience overlap analysis and pathing analysis.
Our Ads Data Hub course is available as a private training session offered at a location of your choice or via Virtual Classroom.
Course overview
Who should attend:
This course is for analysts or technical marketers that can use SQL and have experience in working with ads data, data transfer files and Google Analytics data already. It is aimed at those who are responsible for advising internal teams or clients on the use cases as well as the “how-to” behind these in-depth analysis projects.
Walk away with the ability to:
Articulate the benefits of Ads Data Hub and what solutions it offers over and above what you can report on in the Google Marketing Platform, specifically Campaign Manager 360
Connect Ads Data Hub to your Google BigQuery project and explain to colleagues how data privacy is managed in Ads Data Hub
Manage user permissioning in Ads Data Hub and Google BigQuery
Join access the different Google datasets and how to join 1st party data
Get started with ADH - account structure, media account linking, developer resources and how-to guide
Write your first query in ADH; targeted segment overlap analysis or pathway analysis
Prerequisites
To get the most out of this course, we recommend delegates have a basic competency with Google BigQuery and SQL. We also recommend a working knowledge of reporting in Campaign Manager 360 and running campaigns in Display & Video 360.
You do not need to have Ads Data Hub as we will use a publicly available ADH sandbox during the training. If you have your own BigQuery project already linked to ADH, we can of course use that as well.
Course agenda
Introducing Ads Data Hub
What ADH can do
ADH use cases
ADH & BigQuery: How it works
Introducing Google BigQuery
Setting up BigQuery and linking
User permissions
Table Schemas for CM360, DV360, Google Ads and YouTube data
1 day course
Supporting material
Private