Search Ads 360: Fundamentals

Name: Search Ads 360: Fundamentals
Start: 2023-07-17 00:00:00
Location: Virtual Classroom

4.3 / 5 Feefo reviews

Gain an introduction to the fundamental features and benefits of Search Ads 360.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.

This course will explore the Search Ads 360 product to help you understand how it can be used for paid search account management. We'll discuss the functionality of the platform and compare this with managing campaigns within the Google Ads campaign alone.

You can expect to get some insight into the key features of the platform and how they address pain points experienced in paid search account management.

Learn how to set up and optimise bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. You will also learn how to conduct ad copy tests and how to pull performance reports across multiple engine accounts, as well as how to set up reporting dashboards.

Our Search Ads 360: Fundamentals course is offered as a live Virtual Classroom, or as a private training session that can be delivered at a location of your choice.

Course overview

Who should attend:

This course is suitable for those working in-platform, managing and optimising a paid search account. You may be considering or have recently on-boarded SA360 and want to maximise the full capabilities of the platform. If you are working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your paid search activity, this course will help.

Walk away with the ability to:

Use Search Ads 360 to enhance your paid search marketing
Select and implement bid strategies based on business objectives
Conduct ad copy testing
Build strategies for different types of campaigns
Manage cross-platform accounts and create automated rules
On board and set up Search Ads 360

Course agenda

Google Marketing Platform Overview

What is a tech stack and why use one?

How Search Ads 360 works

Google Ads vs. Search Ads 360
Pillars of Search Ads 360: Summary of key USPs
Under the Search Ads 360 Hood - Key Elements

Navigating the Platform

Overview of Platform Navigation

Search Ads 360 Use Cases

Search Ads 360 Bid Strategies
Ad copy testing
Reporting
Scheduled edits and automated rules

Managing campaigns

Creating and editing campaigns from Search Ads 360
Bulk uploads via spreadsheets

On-Boarding Search Ads 360

Setting up floodlight tags
Search Ads 360 set-up
Integrating Google Analytics data

Book this course

Location

Date

430€ ex IVA