Search Ads 360: Fundamentals

4.3 / 5 Feefo reviews
Gain an introduction to the fundamental features and benefits of Search Ads 360.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.

This course will explore the Search Ads 360 product to help you understand how it can be used for paid search account management. We'll discuss the functionality of the platform and compare this with managing campaigns within the Google Ads campaign alone.

You can expect to get some insight into the key features of the platform and how they address pain points experienced in paid search account management.

Learn how to set up and optimise bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. You will also learn how to conduct ad copy tests and how to pull performance reports across multiple engine accounts, as well as how to set up reporting dashboards.

Our Search Ads 360: Fundamentals course is offered as a live Virtual Classroom, or as a private training session that can be delivered at a location of your choice.

Course overview
Who should attend:
This course is suitable for those working in-platform, managing and optimising a paid search account. You may be considering or have recently on-boarded SA360 and want to maximise the full capabilities of the platform. If you are working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your paid search activity, this course will help.
Walk away with the ability to:
  • Use Search Ads 360 to enhance your paid search marketing
  • Select and implement bid strategies based on business objectives
  • Conduct ad copy testing
  • Build strategies for different types of campaigns
  • Manage cross-platform accounts and create automated rules
  • On board and set up Search Ads 360
Course agenda
Google Marketing Platform Overview
  • What is a tech stack and why use one?
How Search Ads 360 works
  • Google Ads vs. Search Ads 360
  • Pillars of Search Ads 360: Summary of key USPs
  • Under the Search Ads 360 Hood - Key Elements
Navigating the Platform
  • Overview of Platform Navigation
Search Ads 360 Use Cases
  • Search Ads 360 Bid Strategies
  • Ad copy testing
  • Reporting
  • Scheduled edits and automated rules
Managing campaigns
  • Creating and editing campaigns from Search Ads 360
  • Bulk uploads via spreadsheets
On-Boarding Search Ads 360
  • Setting up floodlight tags
  • Search Ads 360 set-up
  • Integrating Google Analytics data
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Independent Service Rating based on 4 verified reviews
Search Ads 360 Fundamentals
Paul Kratzwald 22 August, 2022
I would love to have more practical insights and guidance on how to set up certain things and more examples in the slides. Stuff like calculations, basic setups, etc. Even tho it was fundamental training, it was a bit too fundamental for me personally, a more advanced follow-up training would probably be a good thing. I understand that it is hard to give out recordings, but that would have been great to revise the learnings.
Search Ads 360 Fundamentals
Peter Scott 1 March, 2022
Great training, highly recommended
Search Ads 360 Fundamentals
Trusted Customer 11 December, 2020
Anwobo was extremely knowledgeable and engaging. The content itself was robust, without being overwhelming for someone who is new to the system. I was nervous about being the only attendee for a 7 hour training - but it was great!