Search Ads 360: Fundamentals
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them so that you can manage your search engine marketing activity more efficiently.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
Search Ads 360 helps marketers manage some of the largest and complex campaigns in the world with streamlined efficiency.
On this course, you’ll explore the Search Ads 360 product and learn how it can be used for paid search account management. We'll discuss how the platform works and delve into how its key and advanced features address common pain points.
You’ll learn how to set up and optimize bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. We’ll also cover the Performance Center feature so that you can gain insight into budget management and pulling custom performance reports.
Our Search Ads 360: Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
On-board and set up Search Ads 360
Select and implement bid strategies based on business objectives
On-board and set up Search Ads 360
Use Search Ads 360 to enhance your paid search marketing
Manage cross-platform accounts and create automated rules
Course agenda
Introduction to Search Ads 360
- Google Marketing Platform overview
- Summary of SA360 key USPs
- Google Ads vs. Search Ads 360
- Dashboard building process and measurement planning
Search Ads 360 Set-up
- SA360 Sub-manager creation
- Linking sub-accounts and synchronization
- Floodlight conversion settings and Google Analytics 4 integration
- Data source field manipulation and aggregation
- Dashboarding interface overview
- Hands-on exercise: creating visualizations
SA360 Automated Rules
- Best practices and practical exercise
- Filters, tabs and data storytelling
- Building a dashboard narrative
SA360 Reporting
- Custom metrics and dimensions
- Saved views
- Export and Web Query
- Adding multiple data sources
- Hands-on exercise: advanced features
SA360 Performance Center
- Introduction and budget plan set-up
- Introduction to budget bid strategy
Introduction to Search Ads 360 Templates
Who it's for
This course is ideal for those working in-platform, managing and optimizing a paid search account. You may be considering or have recently on-boarded SA360 and want to maximize the full capabilities of the platform. If you’re working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your search engine marketing activity, this course is the perfect first step.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team