Studio Fundamentals

Name: Studio Fundamentals
Price: 430.00 EUR

Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.

Save 50% on GMP training

Book and attend our Google Marketing Platform Virtual Classroom courses by November 30 2020 and get 50% off when you enter GMP50 at the time of booking.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course gives new users a solid understanding of the technologies and processes that constitute the Studio platform.

You'll gain insights into the full creative production funnel – from creative brief to Studio Q / A and live updates. We'll also highlight the importance of naming conventions and the communication funnel, covering every step from client brief to creative updates.

By the end of the session, you’ll be able to apply everything you have learned about Rich Media (RM), Dynamic Creative Optimization (DCO) and Data-driven Creatives (DDC) when using Studio for your own creatives.

Our Studio Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Spain.

Course overview

Who should attend:

Whether you’re working in Ad Ops or Creative & Development, this course is ideal if you’re looking to gain an understanding of Studio’s fundamental elements.

What you'll learn:

By the end of this course, you will be able to:

Explain the Studio Rich Media concept and development processes
Develop Dynamic Creative Optimization campaigns
Build and manage dynamic feeds
Use the right technical triggers to serve the most relevant message
Explain the importance of naming convention
Utilize cross-channel and cross-device delivery

Course agenda

Studio Introduction

Why should you use it?
Benefits of using Studio

Relationship Between Studio & CM / Display & Video 360

The Google Marketing Platform

Rich Media with Studio

Process, specs and best practices
Standard vs Rich Media
Rich Media Process

Dynamic Creative Optimization

Why and How?
From concept to creative brief
DCO at scale
Dynamic Content Ad Standard
DCO workflow

Feed & Creative Template Development

From concept to publish a feed
How to build a feed (in-platform demo)
Asset library
Feed requirements

Data-driven Creative

Concept
How to use data signals
Technical Dynamic Triggers
DDC across all channels
DDC at scale

Communication between each stakeholder

Kick-off call
Best practices

Steps for Rich Media

Non-dynamic
Dynamic

Naming Convention & Reporting

Naming your creative templates and events correctly
Importance of Reporting labels
From Studio to CM reporting
All Rich Media interactions and events / counters in CM

Book this course

Call our sales team today

+34 (936) 065012