AI in Digital Marketing
Want to make more effective use of AI in digital marketing? Explore smarter customer segmentation, automated campaign delivery and predictive analytics on this intensive one-day course.
Better With A Colleague: Buy 1 Course, Get A Second Seat Half-Price
Course Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
Artificial intelligence is revolutionising the way brands interact with customers, analyse data and execute campaigns. This one-day course examines how AI works in a marketing context and explores its practical applications across your digital activity.
On this course, you’ll examine how AI is changing the marketing funnel before exploring predictive audience modelling, dynamic segmentation and intent-based targeting. We’ll also consider first-party data and AI-driven audience expansion across platforms including Google, Meta and TikTok.
Through practical instruction, you will learn to seamlessly integrate powerful AI tools into your everyday workflows. You will leave equipped to implement AI-driven analytics for campaign optimisation, automate budget pacing, and leverage dynamic creative and ad copy generation.
Attend this one-day workshop in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or globally.
What you'll learn
By the end of this course, you will be able to:
- Explain how AI is applied across the digital marketing funnel
- Use AI to support dynamic creative, ad headlines and descriptions
- Use AI-driven analytics to inform campaign decisions and execution
- Apply AI principles to predictive audience modelling, customer segmentation and targeting
- Evaluate smart bidding, budget pacing and performance forecasting techniques
- Recognise ethical considerations, consent requirements and the risks of algorithmic bias in AI marketing
Course agenda
Cut Through the Buzz
- What is AI?
- How AI is transforming the marketing funnel
- Real-world brand use cases (who’s doing it right)
Smarter Targeting with AI
- Predictive audience modeling and dynamic segmentation
- Lookalikes, interest-based clustering, and intent prediction
- AI-driven audience expansion tools (Meta, Google, TikTok)
- Integrating 1st-party data for cookieless targeting
Dynamic Creative & Ad Copy Generation
- AI-generated ad headlines, CTAs, and descriptions
- Dynamic creative optimization (DCO) for display and social
- A/B testing vs. multivariate testing with AI
AI-powered Campaign Optimization
- Smart bidding strategies (target CPA/ROAS)
- Budget pacing, geo/ad scheduling automation
- Performance forecasting and live optimization
Analytics, Attribution & Reporting with AI
- AI-enhanced attribution models (data-driven, multi-touch)
- Real-time insights, performance scoring and alerts
- Campaign forecasting and scenario modeling
- Budget allocation and bidding strategies on retail platforms
- Seasonal and promotional campaign planning (e.g., Prime Day, Black Friday)
Ethical, Privacy-first Paid Marketing
- Cookieless future and consent management
- Responsible automation and transparency in ad delivery
- Avoiding algorithmic bias in targeting
Who it's for
This course is perfect for:
- Digital marketers looking to apply AI across paid campaign planning and optimisation
- Marketing analysts who want to understand AI-supported targeting, forecasting and attribution
- Marketing strategists and in-house teams evaluating opportunities for responsible automation
Prerequisites
No previous technical experience with artificial intelligence is required. This course is designed for marketing professionals who already have a solid foundation in digital marketing and want to understand how AI can enhance their existing strategies.
Next steps
Want to apply AI more deeply within paid search? Our Google Ads Search: AI Powered Performance course explores automation, bidding and optimisation within Google Ads.
If you want to explore how artificial intelligence is shaping search visibility our AI SEO course 'From SEO to AEO: Optimising for AI-led Search' focuses on how to structure content for generative answer engines.
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AI in Digital Marketing
10:00am – 5:00pmLive Online£499 per personex VATAI in Digital Marketing
10:00am – 5:00pmLive Online£499 per personex VATAI in Digital Marketing
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATAI in Digital Marketing
10:00am – 5:00pmLive Online£499 per personex VAT
- AI in Digital MarketingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- AI in Digital MarketingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- AI in Digital MarketingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- AI in Digital MarketingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 2 verified reviews
Reviews
AI in Digital Marketing
Well structured training session, but little bit outdates since AI is changing rapidly.
Anonymous
AI in Digital Marketing
nice to have native englisch speakers for the course.
Anonymous
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