Selecting an LLM for Your Use Case

Do you know how to select an LLM and get the most out of it? They’re no longer the sole domain of developers, so it’s time to roll up your sleeves and discover how you’ll choose an AI assistant to be your partner.

Book this course
£749 ex VAT
1/2 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Gen AI, and especially Large Language Models, offer us powerful new ways to create. Selecting the right one for your use case is a massive factor in generating excellent content.

Picking the right LLM to help you get more done requires knowing a bit about how LLMs work, what they can and can't do, and how you can use it for your work. This is fundamental to your success - because not only will these powerful new tools allow you to get tasks accomplished more quickly, but your competitors will be using them as well.

In this half-day session, we'll look into the current and rapidly changing market of Large Language Models and why you’d choose one over another. We’ll then show you how to evaluate and improve the outputs you get from the models so you can choose the right one for your use case.

Now’s not the time to get left behind or to stick with subpar output. Make sure you keep owning your brand by learning how to use these tools effectively.

This Selecting an LLM for Your Use Case course is available via Virtual Classroom. It is also available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice.

Course overview

Who should attend:

This course is ideal for team leaders, SMB owners performing their own marketing, senior marketing professionals, IT staff, business users, and senior business leaders, such as those working in sales.

What you'll learn:

By the end of this course, you should be able to:

  • Describe the main differences between common LLMs
  • Select an LLM for your needs
  • Evaluate new LLMs as they emerge
  • Build tools with your selected LLM
  • Improve the outputs from your selected LLM


In order to get the most out of this session, you'll need the knowledge and skills covered in our GenAI for Marketers: Fundamentals course.

Course agenda

Introduction to LLMs
  • What is a Large Language Model?
  • Recognise the benefits of LLMs
  • Survey LLM creators
  • Survey current LLMs
Exploring LLM performance
  • Problems LLMs can solve
  • Building LLM tools to solve problems
  • Refining LLM tools
  • Prompt engineering examples
Choosing an LLM
  • Model benchmarks
  • Testing models
  • Keeping up with LLM changes

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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