YouTube Marketing & Optimisation

YouTube Marketing & Optimisation

Learn the essentials of video marketing and YouTube SEO with our one day training course.

ex VAT

While you are still thinking if your brand should have presence on YouTube other brands are already leading the way with video marketing.

With over 1.8 billion logged in users YouTube dominates the video streaming market and is the World's second largest search engine.

Understanding how the platform works is crucial to your marketing strategy. Our YouTube Marketing and Optimisation training will help get you started and build a sustainable audience for your brand!

Whether you are looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way.

We’ll teach you how to build an effective content strategy and content plan and how to optimize your videos properly for organic discovery.

Our courses are available for individual delegates at our training centre in The Shard, London, or as private sessions.

YouTube Marketing & Optimisation1 day Classroom Course

If you’ve been thinking about promoting your brand on YouTube and don’t know where to start, this course aims to give you a better understanding of how the platform works.

We’ll look at the best practices and case studies on how to engage with your target audience through video, broaden your channel’s reach and make sure your YouTube channel is an effective part of your broader marketing strategy.

What will I learn?
Upon completion of the course you’ll walk away with the ability to:
  • Plan what to publish and when
  • Identify what metadata to use, which YouTube features to set up to make sure your content is discovered by the right audience
  • Curate all of your content library to boost and keep up engagement
  • Build a successful distribution and promotion strategy
  • Cross-promote content to increase video views and engagement
Why should I take this course?
Whether you are still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.
Course Overview
Introduction to YouTube and video marketing
  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes
Producing a Video Content Strategy
  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Sharable”?
Publishing Videos and YouTube SEO
  • Video title optimisation
  • Video description optimisation
  • Video Tags
  • Video thumbnails
Content Curation Techniques for Higher Engagement
  • The power of playlisting
  • Optimising archive and library content
  • Passive content curation
Content Distribution and Promotion
  • Other content distribution platforms
  • Paid vs unpaid promotion
Passive & Active Cross-promotion
  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques
Understanding YouTube data & analytics
  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track
1 day£499 ex VAT
Upcoming CoursesView all
Tue | September 24 | 1 day
YouTube Optimisation & Marketing
The Shard, London
£499 +VAT
Wed | November 20 | 1 day
YouTube Optimisation & Marketing
The Shard, London
£499 +VAT
Mon | January 20 | 1 day
YouTube Optimisation & Marketing
The Shard, London
£499 +VAT
Mon | March 23 | 1 day
YouTube Optimisation & Marketing
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.



Jellyfish have first class training facilities. Our flagship training centre is located at The Shard in London and we also have premium training facilities in the US, Spain and South Africa. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Don't miss out

Your data will be handled in accordance with our Privacy Policy

Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.