Amazon Advertising & Marketing

Want to learn how to advertise on Amazon, the world’s largest retailer? Learn how to navigate the platform and best practices that will help you amplify your products on this one-day course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Amazon Advertising & Marketing course features a curated list of topics that both Jellyfish and Amazon consider essential for understanding the platform from an advertising perspective.

During the session, you’ll explore the three main types of ad formats on Amazon (Sponsored Brand, Sponsored Products & Sponsored Display) and discover how each can play a role in your wider marketing strategy.

You’ll also get to grips with the array of display opportunities on the platform, which you’ll be able to use when it comes to choosing how to advertise your products.

By the end of the course, you’ll have learned exactly how Amazon fits into the wider marketing landscape and will have built your very first campaign. You’ll leave with the skills and confidence you need to start advertising on the platform – whether for your personal business ventures or the organization you work for.

Our Amazon Advertising & Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

Course overview

Who should attend:

This Amazon marketing course is aimed at professionals looking to improve their understanding of Sponsored Ads and the Amazon landscape. Whether you’ve just started advertising on the platform or are looking at ways to diversify your marketing, this course will equip you with the necessary tools to efficiently market your products.

What you'll learn:

By the end of this course, you will be able to:

  • Start selling your products on Amazon
  • Promote your products using the right formats and advertising strategies
  • Choose the correct targeting features for each ad format to ensure you efficiently capture relevant audiences
  • Determine the success of your campaigns via detailed reports

Course agenda

Introduction to Advertising on Amazon
  • Amazon landscape
  • Introduction to sponsored ads
Sponsored Products
  • What are sponsored products?
  • Placements
  • Automatic targeting features
  • Manual targeting features
Sponsored Brands
  • What are sponsored brands?
  • Placements
  • Ad formats
  • Auction
Sponsored Display
  • What are sponsored display ads?
  • Placements
  • Creative requirements
  • Product targeting
  • Views remarketing
Display off Amazon
  • DSP
Book this course
Call our sales team today
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Related news
& insights
19 Nov, 2021
If you've already mastered the essentials of Amazon and have set up your Amazon store, the next step on the road to success has to be Amazon Ads. Here, we show you how to get started! ...