Amazon Advertising & Marketing

Want to learn how to advertise on Amazon, the world’s largest retailer? This course will show you how to navigate the platform and best practices that will help you amplify your products through advertising.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course features a curated list of topics that both Jellyfish and Amazon have identified as essential for a solid foundation in understanding Amazon from an advertising perspective.

From understanding how Amazon fits into the wider marketing landscape to building your first campaign, the course will equip you with the knowledge you need to feel confident in advertising on the platform.

You will gain a deep understanding of the three main types of ad formats (Sponsored Brand, Sponsored Products & Sponsored Display) and how each can fit into your wider marketing strategy. The course also explores additional display opportunities off the platform that will empower you to decide how best to promote your products.

Course overview
Who should attend:
This course is aimed at professionals looking to improve their understanding of Sponsored Ads and the Amazon landscape. Whether you have just started advertising on Amazon or are looking at ways to diversify your marketing, this course will equip you with the necessary tools to efficiently market on the platform.
Walk away with the ability to:
  • Get started selling your products on Amazon
  • Promote your products with the right formats and advertising strategies
  • Choose the correct targeting features for each ad format to ensure you efficiently capture relevant audiences
  • Determine the success of your campaigns via detailed reports
Course agenda
Introduction to Advertising on Amazon
  • Amazon landscape
  • Introduction to sponsored ads
Sponsored Products
  • What are sponsored products?
  • Placements
  • Automatic targeting features
  • Manual targeting features
Sponsored Brands
  • What are sponsored brands?
  • Placements
  • Ad formats
  • Auction
Sponsored Display
  • What are sponsored display ads?
  • Placements
  • Creative requirements
  • Product targeting
  • Views remarketing
Display off Amazon
  • DSP
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