This course features a curated list of topics that both Jellyfish and Amazon have identified as essential for a solid foundation in understanding Amazon from an advertising perspective.
From understanding how Amazon fits into the wider marketing landscape to building your first campaign, the course will equip you with the knowledge you need to feel confident in advertising on the platform.
You will gain a deep understanding of the three main types of ad formats (Sponsored Brand, Sponsored Products & Sponsored Display) and how each can fit into your wider marketing strategy. The course also explores additional display opportunities off the platform that will empower you to decide how best to promote your products.