Jellyfish has years of experience working with Google Analytics to help clients meet their business needs. On our hands-on GA4 training course, you’ll learn everything you need to know about Google Analytics 4 to empower you to apply your skills to real-world scenarios.
This one-day course introduces how GA4 works and explores the key reporting features and techniques available within the platform. It's perfect if you have little to no experience using Google Analytics or if you’re migrating to the new version of the platform.
During the course, we’ll take you through the theoretical aspects of the GA4 platform, including how data is collected and structured. We’ll then go through the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the training, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and insights.
Our Introduction to Google Analytics 4 Reporting course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Although this course focuses on the reporting features of GA4, we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.
Course overview
Who should attend:
This GA4 training course serves as an introduction to using the platform’s reports, so is a good starting point if you have limited or no prior experience using Google Analytics 4, or if you have been using an older version of the platform and need to move to using GA4.
What you'll learn:
By the end of this course, you will be able to:
- Understand the basic building blocks of analytics data and GA4’s capabilities
- Learn the key dimensions and metrics available in the platform and what data they contain
- Utilise GA4’s range pre-built Life cycle and User reports to understand traffic acquisition, user engagement and e-commerce conversions
- Derive actionable insights about your users, marketing, and user experience
- Dig even deeper into your web and app data by building custom reports in GA4s Explore reporting feature
Course agenda
- Analytics fundamentals and framework
- Data collection and the GA4 data model
- Reporting fundamentals: using dimensions and metrics
- Defining the key metrics in GA4
- Objective-setting and constructing an analytics measurement plan
- Navigating the GA4 user interface
- Reports workspace functionality and using comparisons
- Acquisition reporting fundamentals
- How to tag marketing campaigns in GA4
- Engagement reporting fundamentals
- Analysing page and event performance
- Monetisation reporting fundamentals
- Demographic and tech reporting fundamentals
- Key dimension recap
- Using the free-form technique to construct custom tables
- Funnel Exploration fundamentals
- Hands-on Explore exercises
Next Steps:
A great next step to this course would be to take our one-day Google Analytics 4: Advanced Analysis course, which delves into more advanced reporting techniques in the platform to help you make the most of your analytics data. Discover all of our GA4 options here.