Gain the skills you need to become a world-class Programmatic Trader through our Google Marketing Platform courses. This bundle includes five courses.
A Programmatic Trader is responsible for managing advertising campaigns across a variety of DSPs (Demand-Side Platforms) such as Display & Video 360. It involves a unique blend of creative and analytical skills to show the right message at the right time to the right people. Programmatic Traders require the expertise to pinpoint relevant audiences and understand how they might respond to what’s being advertised.