Career Builder Bundles

Programmatic Trader

Recommended and designed by
Ivan Alcantara – VP, Training (Programmatic & GMP)
  • Display & Video 360 Fundamentals
  • Practices for Success in Display & Video 360
  • YouTube Buying in Display & Video 360
  • Audience & Activation Strategy in DV360
  • Negotiation, set up and troubleshooting PMPs
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Virtual
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Supporting material
Industry expert tuition

Gain the skills you need to become a world-class Programmatic Trader through our Google Marketing Platform courses. This bundle includes five courses.

A Programmatic Trader is responsible for managing advertising campaigns across a variety of DSPs (Demand-Side Platforms) such as Display & Video 360. It involves a unique blend of creative and analytical skills to show the right message at the right time to the right people. Programmatic Traders require the expertise to pinpoint relevant audiences and understand how they might respond to what’s being advertised.

1 day classroom course
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
1 day classroom course
Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
1 day classroom course
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
1 day classroom course
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
1 Day classroom course
Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
Why should I follow this bundle?
Attending the courses within this Career Builder bundle will give you all the skills you need to start a successful career in Programmatic Advertising. You’ll get an in-depth knowledge of Display & Video 360 and gain the confidence to put your new-found skills into practice. Throughout the courses, you’ll be able to connect to at least one of our expert Google Marketing Platform Trainers, who have years of experience working with the world’s leading brands.
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  • Display & Video 360 Fundamentals
  • Practices for Success in Display & Video 360
  • YouTube Buying in Display & Video 360
  • Audience & Activation Strategy in DV360
  • Negotiation, set up and troubleshooting PMPs
$1,373 ex VAT
RRP $2,745
Ivan Alcantara
VP, Training (Programmatic & GMP)
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Ivan Alcantara is an experienced Programmatic professional and trainer. Having worked in the digital industry for more than 10 years. He has helped and trained a wide variety of audiences including well-known brands, Big Six agencies and independent agencies as well as consultancy firms. Ivan is also part of the Google Digital Academy faculty, facilitating labs and workshops helping brands move up in their in-housing and digital maturity journey.

Ivan says: “The bundles are role-specific, which means, people can either apply for a specific job or move up in their digital careers. That to me is invaluable”.

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