Apple Search Ads & Google App Campaigns

Want to learn how to set up and run efficient campaigns so that you can successfully drive app installs and in-app purchases? Our one-day course is the perfect way to get started.

Book this course
$549 ex TAX
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at two platforms that will help to drive app installations; Apple Search Ads and Google App Campaigns.

You’ll get to explore the opportunities presented by Apple Search Ads, understand the search console, and learn about the differences between Basic and Advanced options, giving you the tools and knowledge to create the campaigns best suited to your objectives.

We’ll do the same with Google App Campaigns, delving into how they can work to promote your iOS and Android apps. You’ll learn where these ads appear, how to set up a campaign, best practices for your ad assets and how to optimize these campaigns for success.

Our Apple Search Ads & Google App Campaigns course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

This course is perfect for anybody responsible for promoting apps; whether app developers or those working with a business trying to encourage installations and action on their app. It’s also ideal for anyone working with a business that either currently has an app or has an app in development, and who wants to understand the marketing opportunities available.

What you'll learn:

By the end of this course, you will be able to:

  • Create your own Apple Search ads campaigns following best practice
  • Pull reports and measure results
  • Optimize your app campaigns for your objectives
  • Create your own Google App Campaigns with relevant, realistic goals
  • Choose assets that will give you the best chance of success

Course agenda

Apple Search Ads
  • The App Store
  • Introduction to Apple Search Ads
  • The Search Ads Console
  • Building an Apple Search Ads strategy
  • Keywords
  • Campaign structure
  • Reporting
  • Optimization
  • Testing
  • Attribution
Google App Campaigns
  • Google Play
  • Introduction to Google App Campaigns
  • Campaign set-up
  • Ad assets
  • Optimization

Upcoming courses

Tue, Oct 22 2024.Virtual Classroom
Apple Search Ads & Google App Campaigns
Wed, Jan 22 2025.Virtual Classroom
Apple Search Ads & Google App Campaigns
Tue, Apr 01 2025.Virtual Classroom
Apple Search Ads & Google App Campaigns
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