Facebook Advertising

Name: Facebook Advertising
Price: 549.00 USD

Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our courses will teach you how to run successful advertising campaigns.

Standard & Advanced 1 day

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach covering both Facebook and Instagram advertising strategies. We’ll teach you how to successfully run and optimise your own advertising campaigns.

On the Standard course we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.

The Advanced session takes an in-depth look at advanced features such as the Facebook Pixel and using 1st party data to build valuable audiences.

Our Facebook Advertising Standard course is offered as a live Virtual Classroom or private training session. Our Facebook Advertising Advanced course is offered a private training option only and can be delivered at a location of your choice or via Virtual Classroom.

Course overview

Standard
Advanced

Who should attend:

We recommend this course if you want to learn how to use and setup your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.

Walk away with the ability to:

Effectively boost your on page posts
Build an audience using Facebook’s native data
Setup a Facebook campaign within Facebook Ads Manager
Design and build an effective ad
Understand campaign performance within Ads Manager
How to optimise campaigns using the Facebook Pixel
How Facebook ads can help you achieve different business objectives

Course agenda

Introduction to Facebook Advertising

Facebook and Instagram 2020
Facebook family
Social advertising overview
Organic V Paid

Ads buying types

Boosting a post vs Facebook Ads Manager
Considerations for boosting posts
Ad auction and delivery overview

Building a Facebook Audience

Facebook core audiences
Considerations for building an audience

Facebook Campaign Setup

Facebook campaign structure
Creating a Facebook ad campaign

Designing & Creating a Facebook Ad

Common Facebook ad types and when to use them
Building an ad
Ad creative best practice

Optimising your Facebook Ad Campaigns

Understanding campaign performance in Ads Manager
An Introduction to the Facebook Pixel

Using Facebook Ads to meet Business Objectives

Facebook ad Case Studies

Upcoming courses

Virtual Classroom Facebook Advertising Standard	Tue, Jul 21 2020 $549	ADD TO BASKET
Virtual Classroom Facebook Advertising Standard	Tue, Sep 15 2020 $549	ADD TO BASKET
Virtual Classroom Facebook Advertising Standard	Tue, Oct 27 2020 $549	ADD TO BASKET

Virtual Classroom Facebook Advertising Standard	Tue, Dec 15 2020 $549	ADD TO BASKET
Virtual Classroom Facebook Advertising Standard	Tue, Feb 02 2021 $549	ADD TO BASKET

Upcoming courses

Virtual Classroom

Facebook Advertising Standard

Tue, Jul 21 2020

$549

ADD TO BASKET

Virtual Classroom

Facebook Advertising Standard

Tue, Sep 15 2020

$549

ADD TO BASKET

Virtual Classroom

Facebook Advertising Standard

Tue, Oct 27 2020

$549

ADD TO BASKET

Virtual Classroom

Facebook Advertising Standard

Tue, Dec 15 2020

$549

ADD TO BASKET

Virtual Classroom

Facebook Advertising Standard

Tue, Feb 02 2021

$549

ADD TO BASKET

Who should attend:

If you are already running Facebook advertising campaigns but you want to learn how to improve performance, this course will help.

Walk away with the ability to:

Measure campaign ROI using the Facebook Pixel and Event Tracking
Build custom and lookalike audiences using 1st party data
Strategically plan your audiences and campaigns
Describe the different ad types and placements available and when to use them
Choose between the different ways to buy media on Facebook
Improve campaign performance and ROAS

Course agenda

Measurement

The Facebook Pixel and Event tracking
Facebook measurement tools

Strategy and Planning

Using data and insights to inform your paid campaigns
Tools for gathering relevant data
Awareness, Consideration and Conversion media planning

Facebook Audiences

Audience Strategy
Creative and audience alignment
Facebook audiences (Core, Custom and Lookalike)
Combating audience overlap

Ad Types and Placements

Facebook ad types and when to use them
Ad placements
Creative best practice

Campaign Optimisation

Optimisation tips to increase performance

Execution

Reach a Frequency vs auction
Bidding strategies

Campaign Measurement

Campaign Measurement
Analysis of performance
Reviewing metrics
Writing detailed paid insights

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