Create your content marketing strategy and describe how to use LinkedIn Campaign Manager to build ads that can help you reach your customers on LinkedIn to drive Awareness, Consideration and Conversion.
A person joins LinkedIn every two seconds, all adding to the 660 million plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base, creating content and ads that build Awareness and Consideration right the way through to Conversion.
We will discuss the importance of content marketing on LinkedIn, and talk about the best types of creative for your ads to help meet your business goals.
You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.
Our LinkedIn Advertising course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.