1 hour course 
Certificate of Attendance 
Private A clear understanding of what Pencil delivers across your brand is critical to a successful rollout. This one-hour webinar ensures teams are aligned on how to effectively apply Pencil within the unique structure of their organisation.
Before using the tool, it’s essential that everyone shares a common understanding of its purpose, capabilities, and strategic benefits. We’ll cover the importance of proper setup - particularly when managing multiple brands and campaigns - so that your ad operations are built on a solid foundation from day one.
We’ll also explore how to interpret and act on Pencil’s prediction scores, which offer more than surface-level performance metrics. By unlocking the insights behind these scores, teams can make smarter creative and media decisions that drive long-term results.
This webinar is run virtually, and can be scaled for large audiences of up to 100 participants. It includes interactive opportunities for live questions, making it an ideal resource for teams looking to build a shared, actionable understanding of Pencil’s impact.
Course overview
Who should attend:
This course is perfect for:
- Anyone interested in learning how to navigate Pencil, and how to prompt in the right way to generate everything their brand needs in its ads. A great starting point for all seeking a good overview of Pencil.
What you'll learn:
By the end of the webinar, you’ll be able to:
- Describe why Pencil is beneficial
- Explain how Pencil can streamline ways of working
- Describe the purpose of the brand library
- Describe the manner in which Pencil understands the your brand
- Articulate the use cases of where and when Pencil can be applied
- Navigate prediction scores
Course agenda
Next Steps:
Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.