Digital Marketing

Name: Digital Marketing
Price: 799.00 EUR

Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.

2 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at Web Analytics, Mobile and Video.

Our Digital Marketing course is offered as a live Virtual Classroom or private training session and will run over two consecutive days. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

Course overview

Who should attend:

Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course (run over two consecutive days) will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Walk away with the ability to:

Explain how digital marketing has disrupted the traditional marketing mix
Be aware of the online consumer journey and how to effectively target your customers
Explain the role of the core digital marketing channels
Set clear objectives for the different digital marketing channels
Write a digital marketing plan

Course Agenda

On day one we’ll cover:

Introduction to Digital Marketing Theory

Digital marketing fundamentals
The role of digital marketing and its impact on the traditional marketing mix
Strategic marketing in a digital landscape
Digital objectives
Internal and external factors influencing strategic decision making

The Consumer Journey

Changing consumer behaviours
The digital marketing funnel
Determining digital targeting strategies

Social Media Marketing

Social media’s role in the consumer journey
Social media insights to improve your digital marketing
Social media monitoring for better business decisions
Social media business objectives

Search Engine Optimisation

The Search Marketing Landscape
Ranking Factors
Common SEO objectives
Building Organic Search success

Programmatic Media Buying

Introduction to programmatic buying
How it is changing the digital marketing landscape

Introduction to Demand Side Platforms

How DSPs work and access inventory sources (from RTB to Programmatic Direct)

On day two we’ll cover:

Paid Search and the Google Display Network

PPC purpose and rationale
Keywords and Match Types
Account structure and setup
Improving performance and Quality Score
The Google Display Network
Creating ads

YouTube Video Marketing

The scale and reach of YouTube
The key YouTube marketing formats and targeting options

Google Analytics

Measurement Objectives
Key Dimensions and Metrics
Google Analytics – account setup and structure
Google Analytics reporting and measuring success

Digital Marketing Strategies

Choosing digital Key Performance Indicators
Creating a digital marketing strategy
Planning your digital marketing activity
Data driven marketing strategies

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