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SEO

SEO

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

This course will be tought in English only
Call our Sales team today 932207615

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our expert trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign.

Our SEO course is available as a private training course and will be delivered in English. We can tailor the course to your business needs, which is ideal if you have a team you want to bring up to speed in SEO.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO, which is available as a private course upon request.

SEO PrivateClassroom Course

Learn to run a successful SEO campaign and identify quick wins that will help your site to rank higher and increase your traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.

What will I learn?
Upon completion of our Standard course you’ll have gained the skills to:
  • Understand how search engines work including key Google ranking factors
  • Undertake keyword research and analyse competitor websites
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Why should I take this course?
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research phase
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Strategy phase
  • Creating an SEO strategy
Onsite phase
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
  • Duplicate content issues
Offsite phase
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
Review phase
  • Goal reviewing and activity amending

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People we've trained

Google Analytics, Google Tag Manager, Social Media Standard
Sesame Street

We worked with Sesame Street to deliver a variety of bespoke, private training sessions. We delivered Social Media training to provide quick wins and longer term objectives to help Sesame Street’s digital team improve their social presence. We also provided Google Analytics and Google Tag Manager training to help enhance their use of measuring, reporting and analysing data.

Google Ads (AdWords) Standard
Nestlé

Jellyfish were approached by Nestlé to run a bespoke, tailored Google Ads (AdWords) course. Here’s what one of the delegates had to say about the training “It's great to be able to understand paid media in simpler terms and use a live account to understand how PPC is applied. We focused on the importance of PPC within the business and now have clear objectives."

Google Analytics, Google BigQuery Standard
Aberdeen Asset Management

Aberdeen Asset Management came to us initially for training and impressed by our expertise have since become a valuable analytics client. Here’s what Alex Pang, Marketing Research and Intelligence Manager had to say: “Training has allowed me to appreciate what capabilities BigQuery has and how it can help us better understand our data. As such I am now in the position where I can use my knowledge of BigQuery to guide the team in delivering on our marketing objectives.”

User Experience Standard
Investors in People

“Really useful day, we covered a lot of valuable information in the session and I’m already putting the training to good use. I wanted to attend this training to help measure the success of UX changes and functionality updates to our website, which this has helped me to do.” Grace Connolly, Product Manager

Digital Marketing Standard
Infinity Cloud
The leading Call Tracking and Hosted PBX service provider approached us to deliver a Digital Marketing training session to their entire client facing workforce to equip the team with the skills and confidence to talk digital across the group so they can position their services better. Here’s what David Cornelius, Sales Director had to say: “The training gave a great overview to the team about digital marketing. Importantly the trainers used their real world experience to bring the content to life and engage with our attendees."
Google Tag Manager Standard
DoubleClick

“The content was pitched at the right level, the pace was spot on and it was easy to understand the concepts of the platform. The trainer did a great job covering off the basics all the way up to more advanced features and use cases. He was very personable and knowledgeable and was able to answer pretty much every question without hesitation - a true expert!" Panesh Makwana, Platforms Sales Manager

SEO Advanced
Anglia Ruskin University

Here's what Fiona Harrison had to say after we ran a tailored SEO training session with her team: “The SEO training day we had with Jellyfish exceeded all our expectations. The day was a good balance of technical and content and we were all inspired by the trainer. I would absolutely recommend Jellyfish to any business who wants to take SEO seriously. We've started to implement what we have learned with positive results in our SEO data so far.”

Google Tag Manager Standard
Caravan Club

We ran a tailored Google Tag Manager training session for the Caravan Club not just so they could understand how GTM works from a technical perspective but so that each department understood how to leverage GTM for website and campaign optimisation. The team were keen to learn how they could look at their site and spot opportunities to understand how they were performing, as well as learn how to tag their site correctly from a remarketing perspective.

5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.

Contact932207615

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