1 day course

Certificate of Attendance

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Learn how to harness Gen AI tools like ChatGPT and Gemini to produce scalable, high-quality SEO content that drives results. This course tackles the real-world challenges of integrating AI into your content workflow without sacrificing quality or risking penalties.

You'll discover how to use AI for research, structure, and creation of content across page types, including service pages, ecommerce, and editorial. We’ll show you how to transform generic AI outputs into valuable, search-optimised copy through smart prompting, human refinement, and robust QA processes.

Whether you're looking to scale production or reduce inefficiencies, this training course offers a practical, SEO-focused framework for using AI responsibly.

This one-day course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.

Course overview

Who should attend:

This course is ideal for SEO professionals, content strategists, digital marketers and editors looking to integrate AI into their workflows. Whether you're part of an in-house team, agency, or working independently, this course will help you unlock AI's potential for SEO content production.

What you'll learn:

By the end of this course, you'll be able to:

Use AI tools to research audience needs and turn them into effective content briefs
Create SEO-friendly content for service pages, product/category pages, and long-form resources
Improve AI output with structured prompts and human editorial control
Build scalable workflows that maintain brand tone and quality standards
Apply governance and QA to ensure content is accurate, compliant and valuable

Prerequisites:

You should already have a solid understanding of SEO fundamentals. This training won’t cover basics like keyword research, title or on-page keyword optimisation; instead, we’ll focus on how to apply AI within existing SEO strategies.

Course agenda

Introduction

The role of AI in SEO content production
Balancing increased output vs reducing risk
How this translates to SEO/AEO

AI-led Content Research

Using AI to understand audiences, pain points and decision drivers
Translating internal knowledge into content inputs

Commercial Content Production: Service-led Pages

Anatomy of effective service pages
Adapting for a specific audiences or sectors
Content creation workflow exercise

Commercial Content Production: Ecommerce PDPs & PLPs

PDP vs PLP intent
Decision support vs description
Consistency at scale
Content creation workflow exercise

Resource Content: Blogs, Guides & Hubs

Where AI works best for editorial content
Structuring before writing
Content creation workflow exercise

Production Refinement & Iteration

Improving first-pass AI output
Avoiding generic output
Iterating prompts and inputs
Content refinement workflow exercise

QA, Governance & Responsible AI Use

Editorial QA frameworks
Brand, legal, and SEO safeguards
Avoiding AI content sprawl
Mapping the AI content process

Please note: This is a fast-moving area of marketing, so the course agenda is subject to change at short notice to ensure it meets evolving best practice.

Next Steps:

If you’re newer to the world of SEO, you might want to begin with our SEO Copywriting & Content Strategy course to build your foundations. Want to go deeper into the impact of AI on visibility in search? Try our From SEO to AEO course, which explores the transition to AI-led search platforms like ChatGPT, Gemini and Google AI mode.