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Coding for AI

Want to boost your AI coding skills? Built especially for marketers, our half-day lab will teach you how to get more hands-on with your code, helping you expand your innovations beyond basic tool features.

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1/2 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is for marketing professionals who want to get more hands-on with the tech behind their use of GenAI. Using Python within Jupyter Notebooks to complete tasks, you’ll learn how to harness your code and take your tools to the next level.

During the session, we’ll introduce the Python language and Google Colaboratory, an open-source, collaborative and free web-based platform where you can run Python code and build various data services such as data ingestion, processing and visualisations.

We’ll then cover Python’s advanced capabilities, working in libraries like Pandas and NumPy, which are a key part of any toolset required by data analysts and scientists for complex modelling.

Towards the end of the session, we introduce Generative AI tools and resources. We present different ways to consume these services, focusing specifically on APIs. You’ll also be able to run code to interact with some of the most popular LLMs, (such as Gemini, Stable Diffusion, and Llama-2, among others) generating text, images and asking questions to these powerful models.

This Coding for AI course is available as a private training session that can be delivered via Virtual Classroom, at our Training centre in The Shard, London, or at a location of your choice.

Course overview

Who should attend:

This course is ideal for:

  • CMOs
  • CTOs
  • Creatives
  • Marketing professionals
  • Senior business leaders
  • SMB owners who perform their own marketing

What you'll learn:

By the end of this course, you will be able to:

  • Utilise basic Python language skills
  • Create and use Jupyter Notebook services
  • Interact with basic functions within the most popular Python libraries for data management
  • Understand how LLMs and generative AI services work, and access them
  • Interact with GenAI tools via API interfaces and services

Prerequisites

This lab is for participants who understand the fundamentals. If you don’t, you could get left behind. You might benefit from taking our GenAI for Marketers: Fundamentals course beforehand.

Course agenda

Jupyter Notebooks
  • The Python language
  • Jupyter notebooks using Google Colaboratory
  • Practice
Python Data Libraries
  • Data Science in Python
  • Pandas, NumPy and other data libraries
  • Practice
AI APIs
  • Generative AI
  • Large Language Models
  • Gen APIs
  • Using Jupyter Notebooks for GenAI
  • Practice

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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