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Traders Best Practices in Display & Video 360

Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
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1 day course
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

Learn how to be comfortable with programmatic optimisation processes, including pacing, inventory, site exclusions, bidding strategies, frequency caps and many more.

This one-day course is suitable for Programmatic Media Managers, Agency Traders and account executives who already know how to run campaigns and set-up, but are looking to get your campaigns to the next level of performance.

By the end of this course you will be able to manage the delivery of your programmatic campaigns more efficiently.

Our Traders Best Practices in DV360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is suitable for Programmatic Media Managers, Agency Traders and Account Executives who already know how to run campaigns and setup, but are now ready to get your campaigns to the next level of performance.

Walk away with the ability to:
  • Leverage the optimisation capabilities of Display & Video 360
  • Implement basic campaign optimisation
  • Understand how manual and automated bidding works
  • Optimise strategies for different types of campaigns
  • Know when to adjust the different targeting sources in Display & Video 360
  • Interpret in-platform reporting in Display & Video 360
Course agenda
Campaign Planning
  • Planning for Success- Audience planning, marketing objectives and KPIs
  • Reach and Performance Forecasting
  • Planning tool
Activating Campaigns
  • Activation Checklist
  • Service Level Agreements
  • Prospecting Basics
Running and Optimising Campaigns
  • Pacing views
  • Automated Bid strategies in DV360
  • Creative Optimisation
  • Frequency Management
  • Verification
Performance Focus
  • Optimisation for different KPIs
  • Conversion optimisation best practices
Reporting
  • Interpreting and combining insights from basic reporting and dashboards
  • Data-driven decision-making
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