Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material
Learn how to be comfortable with programmatic optimisation processes. Starting from pacing, inventory, site exclusions, bidding strategies, frequency caps and many more.
This one day course is suitable for Programmatic Media Managers, Agency Traders and account executives who already know how to run campaigns and setup, but are looking to get your campaigns to the next level of performance.
By the end of this course you will be able to manage the delivery of your programmatic campaigns more efficiently.
Our Traders Best Practices in DV360 course is offered as a private training session and can be delivered at our training facility in Suntec City, any location of your choice or via Virtual Classroom.
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers, Agency Traders and Account Executives who already know how to run campaigns and setup, but are now ready to get your campaigns to the next level of performance.
Walk away with the ability to:
Leverage the optimisation capabilities of Display & Video 360
Implement basic campaign optimisation
Understand how manual and automated bidding works
Optimise strategies for different types of campaigns
Know when to adjust the different targeting sources in Display & Video 360
Interpret in-platform reporting in Display & Video 360
Course agenda
Campaign Planning
Planning for Success- Audience planning, marketing objectives and KPIs
Reach and Performance Forecasting
Planning tool
Activating Campaigns
Activation Checklist
Service Level Agreements
Prospecting Basics
Running and Optimising Campaigns
Pacing views
Automated Bid strategies in DV360
Creative Optimisation
Frequency Management
Verification
Performance Focus
Optimisation for different KPIs
Conversion optimisation best practices
Reporting
Interpreting and combining insights from basic reporting and dashboards
1 day course
Virtual, Private
Supporting material