Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Led by one of our experienced Google Marketing Platform trainers, this course covers all the aspects of Attribution in Campaign Manager 360 from the Floodlight tags set-up foundation to insights analysis best practices.
We'll share best practices when it comes to cross-channel Attribution in Campaign Manager 360 from data integration to data insights and interpretation.
We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.
We will also have an in-depth review of Attribution reporting in Campaign Manager 360 and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.
Our Attribution in Campaign Manager 360 course is offered as a private training session that can be delivered virtually or at a location of your choice.
Course overview
Who should attend:
Whether you’re a Data Analyst, Account Manager, Performance or Strategy Manager this course is ideal if you want to understand how to integrate all of your channels in Campaign Manager 360 or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.
Walk away with the ability to:
Describe the benefits of cross-channel attribution
Identify the differences when building Attribution models in Google products
Build a conversions tracking strategy
Track all your media channels in Campaign Manager 360
Set up Attribution Models
Gain insights from Attribution Reporting
Action those insights to increase campaign efficiency
Course agenda
Introduction to the Google Marketing Platform and Attribution
Introduction to cross-channel attribution
Google Attribution Solutions
Benefits of Attribution in Campaign Manager 360
Conversion Tracking in Campaign Manager 360
Introduction to Floodlight tags
Floodlight tagging strategy
Mobile app conversions
Offline conversions
Cross-channel Integration
Display Ads
Search
Social
Affiliates, Email & Others
Data-driven Attribution
Rule-based vs Data-driven Models
Custom Models set-up
Data-driven introduction and set-up
Attribution & Bid Optimisation
Principles
Data-driven Attribution for Search Ads 360 bid strategy
Data-driven Attribution for Display & Video 360 bid strategy
1 day course
Supporting material
Private