Getting Started with Google Analytics

Are you new to Google Analytics? Master the fundamentals of navigating the interface and running reports with our Getting Started with Google Analytics course.
1 day
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish are highly experienced in working with Google Analytics with clients across a wide range of verticals. Our analytics training facilitators all have many years of hands-on experience in implementation, reporting and dashboarding using Google Analytics.

In our 1- day Getting started with Google Analytics course you’ll learn how data in Google Analytics is collected and structured, as well as how to start building reports to generate data-driven insight from your digital marketing and online customer behaviour.

This introductory course is the perfect way to kickstart your learning of Google Analytics. Not only will you learn how to use the platform itself, but you’ll gain knowledge in some of the key analytical concepts and get a sense of the whole analytics lifecycle - from data collection to generating insight.

When you want to take things to the next level, our advanced reporting course will introduce some more in depth techniques and best practices to generating data-driven recommendations using Google Analytics. Alternatively, our configuration course provides a deep-dive on setup and the implementation process.

Our courses are available as private sessions at our training centre in Arenco Tower or online via virtual classroom.

Please note that this course is based on Universal Analytics which will sunset on 1 July 2023. If you are using Google Analytics 4, our GA4 Reporting course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check.

Course overview
Who should attend:

Our Getting Started with Google Analytics course assumes no prior knowledge with the platform or with analytics at all. It has been designed to introduce attendees to not only the interface but analytics as a process. If you have recently begun a role that involves Google Analytics or are looking to change your career path to something more analytics focused, this is the perfect course to help you achieve this seamlessly.

Note: This course is based on Universal Analytics. If you are using Google Analytics 4, our GA4 Reporting course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check!

What you'll learn:
  • The capabilities and limitations of Google Analytics
  • The benefits of Google Analytics for your business
  • The main reports that will add value to your business
  • How to manipulate reports to extract data to answer business questions
  • Techniques for understanding your audience and how they behave on your site
Course agenda
Introduction to Google Analytics
  • Analytics fundamentals
  • Key components & terms
  • Account structure
  • Scoping - users, sessions & hits
  • The building blocks of analytics reports
  • Dimensions and metrics
Using Google Analytics Reports
  • Segments
  • Introducing the REAN network
  • Real time reporting
  • Audience reports
  • Behaviour reports
  • Measuring events
  • Marketing campaign tracking
  • Acquisition reports
Measuring Success
  • Introduction to goals
  • Goal types and goal funnels
  • Ecommerce reporting
Custom Reporting & Extra Features
  • Constructing reports
  • Custom alerts
  • Using annotations
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
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