The course starts with a thorough introduction to the industry from an Ad-serving perspective. We'll cover paid media and display principles and look at best practices for success when using Campaign Manager 360.
You'll learn about the fundamentals of Campaign Manager 360 in order to understand the workflow behind using an ad-serving solution, as well as understand the reporting capabilities within Campaign Manager 360.
Led by one of our experienced GMP trainers, we'll demo of a full campaign creation from advertiser to campaign and sending ad tags to publishers.
Our Fundamentals of Online Tracking course is offered as a Virtual Classroom course, which will be hosted from the UK. It is also available as a private training session and can be delivered on-site at your office or a location of your choice.