Digital Marketing for Brands

Name: Digital Marketing for Brands
Price: 499.00 EUR

4.9 / 5 Feefo reviews

Get your team thinking ‘digital first’. Learn the strategies, tactics and tools needed to be effective digital marketers.

2-4 day course

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

Kick-start or consolidate the digital marketing expertise within your organisation; this training will be tailored to the knowledge level of the training attendees.

Whether you’re after multi-day workshop (or a longer on-going training programme) this course programme has been designed to meet your digital marketing learning objectives.

A pre capabilities questionnaire will be conducted before tailoring the content, so our trainers have a full understanding of the knowledge gaps and learner needs. Post training refreshers and ongoing mentoring and support are also available from our trainers after the training has been delivered.

As well as addressing the digital expertise within your organisation, this training can help break down business silos, empower teams to start building a clear digital vision and inspire internal change.

Our Digital Marketing for Brands course is offered as a private training sessions and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice. It involves a mixture of brainstorming activities, group discussions, presentation slides, in-platform demos and practical exercises.

Course overview

Who should attend:

This training can be tailored for marketing, sales, traditional PR and communication teams, or any team within a business that is looking to improve their digital marketing capabilities.

Walk away with the ability to:

Explain how digital marketing has disrupted the traditional marketing mix
Describe the online consumer journey and effectively target your customers
Illustrate the role of the core digital marketing channels
Set clear objectives for the different digital marketing channels
Write a digital marketing plan

Course agenda

Example Training Modules include:

Going Digital

Mobile & Digital Disruption
Digital Marketing Fundamentals
Data-Driven Marketing
Customer Centricity
The User Journey
The Online Marketing Funnel

Organic Search

Understanding the Google SERPs
Typical SEO KPIs & benchmarking tools
Key ranking factors
Keyword research, selection and prioritisation
Content research and measurement
Content for SEO

Social Media

Social Media Landscape
Organic vs Paid Social
Organic social strategies and tactics
Paid social strategies and tactics
Social media objectives & KPIs

Paid Media

Topline overview of each channel (SEM, Display, YouTube, others)
Use cases of channel in action
Best practice and pitfalls to avoid

Programmatic Media Buying

Introduction to programmatic buying
How it is changing the digital marketing landscape
Introduction to Demand Side Platforms
How DSPs work and access inventory sources (from RTB to Programmatic Direct)
Media planning

Google Analytics

Measurement Objectives
Key Digital KPIs
Measuring success

Conversion Rate Optimisation

Defining the business timeline goals and KPIs
Introduction to qualitative & quantitative research methods
Website & LP optimisation
Targeting testing & reportings
Investment Vs ROI

User Experience

What is UX?
The UX design process - Discover, Define, Design & Optimise
Discover - Understanding your users through research
Define - Mapping out the Digital User Journey and generating insights
Design - UX Design methodologies

Content

How's digital content different from offline
How to make digital content user-centric
How to plan for different kinds of digital channels/touchpoints
Content research and measurement

Digital Marketing Strategy & Planning

Strategically planning your online activity
Mapping strategies and tactics to the funnel
Building a digital marketing plan

Book this course

Call our sales team today

+34 (936) 065012