Technology Implementation in CM360, DV360 and SA360

Name: Technology Implementation in CM360, DV360 and SA360
Start: 2023-11-07 00:00:00
Location: Virtual Classroom

Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course is ideal if you are planning to onboard the Google Marketing Platform stack in-house and want to set up a solid foundation across all media production with GMP.

In this session, we’ll give you the right tools to set up those platforms in an optimal way for your business. By taking part in hands-on workshops and studying use-cases, you’ll be able to decide which account structure works for you, and build the foundation of a successful implementation.

We’ll also cover all the fundamentals of those platforms – from tagging to user management and campaigns trafficking. You’ll be able to start your own migration as soon as you finish the course.

Our Technology Implementation in CM360, DV360 and SA360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in Spain.

Course overview

Who should attend:

This course is suitable for programmatic traders, search traders, traffickers, managers and directors who are looking to set up a solid foundation across all media products within the Google Marketing Platform stack.

What you'll learn:

By the end of this course, you will be able to:

Plan your new technology stack implementation
Lay out your new technology account structure
Build a taxonomy tailored to your needs
Set up Floodlight tags for conversions tracking and build first-party audiences
Transfer campaigns to Campaign Manager, Search Ads 360 and Display & Video 360

Course agenda

Technology Stack Overview

Overview of the Google Marketing stack
Benefits of a unified Stack
Benefits of in-housing

Lay Out the New Technology Structure

Campaign Manager, Search Ads 360, and Display & Video account structure
Integration and incomplete set-up pitfalls
Implementation of the new account structure

Campaigns Migration

Floodlight tagging structure and implementation
First-party data on-boarding
Trafficking campaigns in Campaign Manager, Search Ads 360 and Display & Video 360

Book this course

Location

Date

430€ ex IVA