Technology Implementation in CM360, DV360 and SA360
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
This one day course is ideal if you are planning to onboard the Google Marketing Platform stack in-house and want to set up a solid foundation across all media production with GMP.
In this training, we will provide you with the right tools to set-up those platforms in an optimal way for your business. By going through some workshops and use cases scenarios you will be able to choose the ideal account structure and build the foundation of a successful implementation.
We will also cover all the fundamentals of those platforms from tagging, to user management and campaigns trafficking in order for you to be able to start your migration as you walk out of the session.
Our Technology Implementation in CM360, DV360 and SA360 course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.
Course overview
Who should attend:
This course is suitable for practitioners including Programmatic Traders, Search Traders, Traffickers, Managers and Directors who are looking to set up a solid foundation across all media products within Google Marketing Platform stack.
Walk away with the ability to:
Plan your new technology stack implementation
Lay-out your new technology account structure
Build a taxonomy tailored to your need
Set-up Floodlight tags for conversions tracking and building 1st party audiences
Transfer campaigns to Campaign Manager 360, Search Ads 360 and Display & Video 360
Course agenda
Technology Stack Overview
Overview of the Google Marketing Stack
Benefits of a unified Stack
Benefits of in-housing
Layout the new technology structure
Campaign Manager 360, Search Ads 360, and Display & Video Account Structure
Integration and incomplete set-up pitfalls
Implementation of the new account structure
Campaigns Migration
Floodlight tagging structure and implementation
1st party data on-boarding
Trafficking campaigns in Campaign Manager 360, Search Ads 360 and Display & Video 360
1 day course
Supporting material
Private