Google Analytics

Do you want to get the most out of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training courses.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Counts towards your CPD (7hrs)

As a certified Google Analytics partner, we’ll help you improve your digital strategy and meet your online business goals.

Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.

Our Standard course, intended for beginners and intermediate users, has a focus on using the Google Analytics platform and essential theory. It examines the reporting functions and measurement tools the platform has to offer.

On our Advanced course you will learn sophisticated analytics setups including advanced tracking, account configuration and auditing techniques. This will enable you to customise your analytics to your business needs while following best practices to maintain data accuracy.

Taken together, our courses are also the perfect preparation for anybody looking to achieve Google Analytics certification with the GA Individual Qualification.

Our Google Analytics courses are available at our training centre in The Shard - London and are both CPD approved.

We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer. Our Google Analytics Standard course is accredited by CPD and by attending this course it will contribute to 7 hours of your CPD learning hours.
Walk away with the ability to:
  • Describe the capabilities and limitations of Google Analytics
  • Identify the benefits of Google Analytics for your business
  • Identify the main reports that will add value to your business
  • Manipulate the reports to extract data to answer business questions
  • Understand your audience and how they behave on your site
Course agenda
Introduction to Google Analytics
  • Web Analytics Framework
  • How Google Analytics works
Key components & terms of Digital Analytics
  • Google Analytics Dimensions and Metrics
  • Setting up Google Analytics
  • Account Structure
  • User Management
Objective Setting
  • Micro and Macro Conversions
  • Creating a Digital Measurement Plan
  • Introduction to the STDC framework
Using Google Analytics Reports
  • Segments
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Campaign Measurement (including UTM Tagging, the Google Ads integration)
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reporting
  • Dashboards and Shortcuts
  • Custom Reports
Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking
Upcoming courses
The Shard, London
Google Analytics Standard
Tue, Dec 03 2019
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Dec 16 2019
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The Shard, London
Google Analytics Standard
Mon, Jan 06 2020
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The Shard, London
Google Analytics Standard
Mon, Jan 20 2020
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The Shard, London
Google Analytics Standard
Mon, Feb 10 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Feb 24 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Mar 09 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Mar 23 2020
£499 ex VAT
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Upcoming courses
The Shard, London
Google Analytics Standard
Tue, Dec 03 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Standard
Mon, Dec 16 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Standard
Mon, Jan 06 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Standard
Mon, Jan 20 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Feb 10 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Feb 24 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Mar 09 2020
£499 ex VAT
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The Shard, London
Google Analytics Standard
Mon, Mar 23 2020
£499 ex VAT
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Who should attend:
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics. This course will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for the key business owners of GA or if you are interested in increasing your understanding of how Google Analytics works.
Our Google Analytics Advanced course is also accredited by CPD and by attending this course it will contribute to 7 hours of your CPD learning hours.
Walk away with the ability to:
  • Configure your Google Analytics account following the best practises from Google
  • Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Audit any existing Google Analytics Account
Prerequisites
Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.
 
Course agenda
How Google Analytics works & Initial setup
  • Google Analytics data collection: logic & requests
  • Google Analytics Cookies
  • Universal Analytics
  • Accounts, Properties and Views
Web Properties & Views Configuration
  • Roll up Properties
  • Filters & Advanced Filters
  • Regular Expressions
Implementation
  • Event Tracking
  • Custom Dimensions & Metrics
  • Ecommerce & Enhanced Ecommerce Tracking
  • Cross & Sub-domain Tracking
  • Virtual pageviews
Enhancing Data
  • Data Import
  • Measurement Protocol
Integration with Digital Marketing Activity
  • Integration tools, Google Ads
  • Campaign management
  • Multi-channel Funnels
  • Remarketing
Upcoming courses
The Shard, London
Google Analytics Advanced
Thu, Nov 21 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Dec 17 2019
£499 ex VAT
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The Shard, London
Google Analytics Advanced
Tue, Jan 07 2020
£499 ex VAT
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The Shard, London
Google Analytics Advanced
Tue, Jan 21 2020
£499 ex VAT
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The Shard, London
Google Analytics Advanced
Tue, Feb 11 2020
£499 ex VAT
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The Shard, London
Google Analytics Advanced
Tue, Feb 25 2020
£499 ex VAT
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The Shard, London
Google Analytics Advanced
Tue, Mar 10 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Mar 24 2020
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
Google Analytics Advanced
Thu, Nov 21 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Dec 17 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Jan 07 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Jan 21 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Feb 11 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Feb 25 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Mar 10 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics Advanced
Tue, Mar 24 2020
£499 ex VAT
ADD TO BASKET
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