Google Analytics

Name: Google Analytics
Start: 2021-11-02 00:00:00
Location: Virtual Classroom

4.8 / 5 Feefo reviews

Whether you’re new to Google Analytics or looking to expand your existing knowledge, our GA courses will provide everything you need to effectively measure and analyse your online data.

Standard & Advanced 1 day

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our UK training centre in the Shard, London.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

The ability to measure and analyse your web data is an essential part of your digital marketing strategy.

Jellyfish is a certified Google Analytics training partner and our courses are led by expert analytics professionals. Our training is based on years of experience working directly on client campaigns.

Choose between our beginner level Standard course, focussed on essential theory, functions and basic reporting, and our Advanced course, where you’ll learn advanced tracking and best practices around configuration. Both courses will help you customise your analytics to suit your own business and commercial needs.

If you are looking to achieve Google Analytics certification then our courses are perfect preparation for the Individual Certification exam.

Our Google Analytics courses are available online via virtual classroom, or at our training centre in The Shard, London. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Standard
Advanced

Who should attend:

This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, our Google Analytics 4 course will be more relevant for you. If you’re not sure which version you are using, get in touch and we can help you!

Walk away with the ability to:

Describe the capabilities and limitations of Google Analytics
Identify the benefits of Google Analytics for your business
Identify the main reports that will add value to your business
Manipulate the reports to extract data to answer business questions
Understand your audience and how they behave on your site

Course agenda

Introduction to Google Analytics

Web Analytics Framework
How Google Analytics works

Key components & terms

Dimensions and Metrics
Scoping - users, sessions & hits
Account Structure
Introduction to Google Analytics 4

Measurement planning

Website objectives
Micro & Macro conversions
Creating a measurement plan

Using Google Analytics Reports

Segments
Introducing the REAN framework
Real time reporting
Audience reports
Behaviour reports
Measuring events
Campaign measurement
Acquisition Reports
Conversion Reporting

Measuring Success

Goal setup and reporting
Conversion Reporting
Introduction to ecommerce reporting
Custom reports and function

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Upcoming courses

Virtual Classroom Google Analytics Standard	Tue, Nov 02 2021 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Standard	Thu, Dec 02 2021 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Standard	Mon, Jan 10 2022 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Analytics Standard	Mon, Feb 07 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Standard	Mon, Mar 07 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Standard	Mon, Apr 04 2022 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Analytics Standard	Wed, May 04 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Standard	Mon, Jun 06 2022 £499 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Google Analytics Standard

Tue, Nov 02 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Thu, Dec 02 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Mon, Jan 10 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Mon, Feb 07 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Mon, Mar 07 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Mon, Apr 04 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Wed, May 04 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Standard

Mon, Jun 06 2022

£499 ex VAT

ADD TO BASKET

Who should attend:

This course has been created to help analysts and technical marketers gain a deeper understanding of the implementation of Google Analytics. We will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for those responsible for setting up GA in an organisation or if you are interested in increasing your understanding of how Google Analytics works.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, get in touch and we can advise on the best course for you!

Walk away with the ability to:

Configure your Google Analytics account following the best practises from Google
Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
Audit any existing Google Analytics Account

Prerequisites

Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.

Course agenda

Initial setup & data collection principles

Analytics fundamentals recap
Google Analytics account setup
Data collection
Cookies

Property configuration

Accounts, properties and views intro
Cross domain tracking
Rollup properties
Regular expressions

View configuration

View filters
Configuring site search
Content groupings
Channel grouping configuration
Event and ecommerce tracking
Custom dimensions and metrics

Enhancing your GA data

Data import and measurement protocol
Audience sharing for remarketing

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Upcoming courses

Virtual Classroom Google Analytics Advanced	Wed, Nov 03 2021 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Advanced	Fri, Dec 03 2021 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Advanced	Tue, Jan 11 2022 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Analytics Advanced	Tue, Feb 08 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Advanced	Tue, Mar 08 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Advanced	Tue, Apr 05 2022 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Analytics Advanced	Thu, May 05 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Analytics Advanced	Tue, Jun 07 2022 £499 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Google Analytics Advanced

Wed, Nov 03 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Fri, Dec 03 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Tue, Jan 11 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Tue, Feb 08 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Tue, Mar 08 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Tue, Apr 05 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Thu, May 05 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Analytics Advanced

Tue, Jun 07 2022

£499 ex VAT

ADD TO BASKET

Book this course

Other options available

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We offer course bundles specialising in Google Analytics Reporting, Advanced Analysis and Implementation & Configuaration.

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