Google Analytics

4.8 / 5 Feefo reviews
Whether you’re new to Google Analytics or looking to expand your existing knowledge, our GA courses will provide everything you need to effectively measure and analyse your online data.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

The ability to measure and analyse your web data is an essential part of your digital marketing strategy.

Jellyfish is a certified Google Analytics training partner and our courses are led by expert analytics professionals. Our training is based on years of experience working directly on client campaigns.

Choose between our beginner level Standard course, focussed on essential theory, functions and basic reporting, and our Advanced course, where you’ll learn advanced tracking and best practices around configuration. Both courses will help you customise your analytics to suit your own business and commercial needs.

If you are looking to achieve Google Analytics certification then our courses are perfect preparation for the Individual Certification exam.

Our Google Analytics courses are available online via virtual classroom, or at our training centre in The Shard, London. We also offer private training at a location of your choice across the UK, globally or online.

 
Course overview
  • Standard
  • Advanced
Who should attend:

This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, our Google Analytics 4 course will be more relevant for you. If you’re not sure which version you are using, get in touch and we can help you!

Walk away with the ability to:
  • Describe the capabilities and limitations of Google Analytics
  • Identify the benefits of Google Analytics for your business
  • Identify the main reports that will add value to your business
  • Manipulate the reports to extract data to answer business questions
  • Understand your audience and how they behave on your site
Course agenda
Introduction to Google Analytics
  • Web Analytics Framework
  • How Google Analytics works
Key components & terms
  • Dimensions and Metrics
  • Scoping - users, sessions & hits
  • Account Structure
  • Introduction to Google Analytics 4
Measurement planning
  • Website objectives
  • Micro & Macro conversions
  • Creating a measurement plan
Using Google Analytics Reports
  • Segments
  • Introducing the REAN framework
  • Real time reporting
  • Audience reports
  • Behaviour reports
  • Measuring events
  • Campaign measurement
  • Acquisition Reports
  • Conversion Reporting
Measuring Success
  • Goal setup and reporting
  • Conversion Reporting
  • Introduction to ecommerce reporting
  • Custom reports and function
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
Upcoming courses
Virtual Classroom
Google Analytics Standard
Thu, May 06 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Wed, Jun 02 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Mon, Jul 05 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Tue, Aug 03 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Thu, Sep 02 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Mon, Oct 04 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Tue, Nov 02 2021
£499 ex VAT
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Virtual Classroom
Google Analytics Standard
Thu, Dec 02 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Analytics Standard
Thu, May 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Wed, Jun 02 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Mon, Jul 05 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Tue, Aug 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Thu, Sep 02 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Mon, Oct 04 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Tue, Nov 02 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Standard
Thu, Dec 02 2021
£499 ex VAT
ADD TO BASKET
Who should attend:

This course has been created to help analysts and technical marketers gain a deeper understanding of the implementation of Google Analytics. We will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for those responsible for setting up GA in an organisation or if you are interested in increasing your understanding of how Google Analytics works.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, get in touch and we can advise on the best course for you!

Walk away with the ability to:
  • Configure your Google Analytics account following the best practises from Google
  • Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Audit any existing Google Analytics Account
Prerequisites
Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.
 
Course agenda
Initial setup & data collection principles
  • Analytics fundamentals recap
  • Google Analytics account setup
  • Data collection
  • Cookies
Property configuration
  • Accounts, properties and views intro
  • Cross domain tracking
  • Rollup properties
  • Regular expressions
View configuration
  • View filters
  • Configuring site search
  • Content groupings
  • Channel grouping configuration
  • Event and ecommerce tracking
  • Custom dimensions and metrics
Enhancing your GA data
  • Data import and measurement protocol
  • Audience sharing for remarketing
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
Upcoming courses
Virtual Classroom
Google Analytics Advanced
Fri, May 07 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Thu, Jun 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Tue, Jul 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Wed, Aug 04 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Fri, Sep 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Tue, Oct 05 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Wed, Nov 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Fri, Dec 03 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Analytics Advanced
Fri, May 07 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Thu, Jun 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Tue, Jul 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Wed, Aug 04 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Fri, Sep 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Tue, Oct 05 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Wed, Nov 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics Advanced
Fri, Dec 03 2021
£499 ex VAT
ADD TO BASKET
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Independent Service Rating based on 128 verified reviews
Google Analytics Standard
Marisa dos Santos 26 March, 2021
Keep up the great work! I enjoyed it so much
Google Analytics Standard
Trusted Customer 2 February, 2021
Great content, great pace and well facilitated by Theo. Took the time to answer ever question and kept the day on track. I was using the course as a refresher and reminded me of lots of unused tools.
Google Analytics Standard
Rob Morgan 18 January, 2021
Theo was a great facilitator, the subject matter was interesting and he was able to deliver it in an engaging way. He was also very supportive of people making mistakes and helping to understand where those mistake were made and why.
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