Introduction to Google Analytics 4 Reporting
Want to understand what your website and app data is telling you? Learn to navigate GA4, interpret key reports and build custom explorations on this practical, instructor-led course.
484 already enrolled
Better With A Colleague: Buy 1 Course, Get A Second Seat Half-Price
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Turn your website and app data into clearer business insights. This one-day Google Analytics 4 course gives you the practical reporting skills to understand performance and make better-informed decisions.
You’ll explore how GA4 collects and structures data before learning to navigate its reporting interface. We’ll cover dimensions, metrics and reports for acquisition, engagement, ecommerce, user demographics and technology.
Through hands-on exercises, you’ll use GA4 reports and comparisons to investigate performance, before being introduced to custom reporting in Explore. You’ll leave better equipped to answer business questions and identify opportunities within your data.
Attend at The Shard in London or in our live online classroom. Private sessions are also available, delivered virtually or at your workplace anywhere in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
- Explain how GA4 collects and structures website and app data
- Use acquisition reports to understand traffic sources and assess marketing activity
- Apply comparisons to investigate audiences and translate reporting data into useful business insights
- Navigate the GA4 interface and interpret dimensions, metrics and key performance measures
- Analyse engagement, page, event, ecommerce, demographic and technology data
- Understand the fundamentals of custom tables and funnel reports in the GA4 Explore workspace
Course agenda
Introducing GA4
- Analytics fundamentals and framework
- Data collection and the GA4 data model
- Reporting fundamentals: using dimensions and metrics
- Defining the key metrics in GA4
- Objective-setting and constructing an analytics measurement plan
Reporting Fundamentals
- Navigating the GA4 user interface
- Reports workspace functionality and using comparisons
Using the Pre-configured Reports
- Acquisition reporting fundamentals
- How to tag marketing campaigns in GA4
- Engagement reporting fundamentals
- Analyzing page and event performance
- Monetisation reporting fundamentals
- Demographic and tech reporting fundamentals
- Key dimension recap
Introduction to Custom Reporting Using the Explore Workspace
- Using the free-form technique to construct custom tables
- Funnel Exploration fundamentals
- Hands-on Explore exercises
Who it's for
This course is perfect for:
- Digital marketers and ecommerce professionals who need to report on website or app performance
- Business owners, content managers and website teams who want to make more confident use of GA4 data
- Analysts and previous Universal Analytics users looking to build practical GA4 reporting skills
Prerequisites
No previous GA4 experience is required. The course is designed for beginners and anyone moving from Universal Analytics who wants to understand GA4’s reporting tools. You won’t need coding or implementation experience, but access to a GA4 property will help you apply what you learn during and after the course.
Next steps
Want to extend your reporting beyond the standard GA4 interface? Our Google Analytics 4: Advanced Analysis course covers more sophisticated techniques for investigating user behaviour and extracting insights.
If you’re responsible for data collection rather than reporting, our Google Analytics 4: Implementation & Configurationcourse explores property setup, events, conversions and the technical implementation process.
BOOK THIS COURSE
Select an option
Select an option
Book two seats on the same session, the second at half price
Introduction to Google Analytics 4 Reporting
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATIntroduction to Google Analytics 4 Reporting
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to Google Analytics 4 Reporting
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to Google Analytics 4 Reporting
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VAT
- Introduction to Google Analytics 4 ReportingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Introduction to Google Analytics 4 ReportingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to Google Analytics 4 ReportingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to Google Analytics 4 ReportingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
Frequently Asked Questions
Should I choose a free GA4 course or live instructor-led training?
ShowIs this GA4 course suitable for complete beginners?
ShowWill I work directly within Google Analytics 4?
ShowWill I receive a Google Analytics certification?
Show
Independent Service Rating based on 164 verified reviews
Reviews
Introduction to Google Analytics 4 Reporting
It was a very dynamic and practical training! Open for questions from anyone and hands-on Google Analytics platform.
Daniel
Introduction to Google Analytics 4 Reporting
Great introduction to Google Analytics 4. Trainer was very knowledgeable and training covered all of the scenarios that we are likely to see in real world use cases
Noel Baker
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
Fifty Words for Source: Understanding All 200 Traffic Dimensions in GA4 - Part 1
Introduction to Traffic Dimensions in GA4: Source, Medium, Campaign and Beyond
Molly CrumpDirector, Training (Analytics & GMP)6 Easy Ways to Customise your GA4 Report Library - GB
Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)The Complete Guide to Channels in Google Analytics
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide.
Nick ComberSenior Director, Training (Analytics & GMP)