Search Engine Optimisation

Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic and credibility on this 10 week online course delivered by our partner Red & Yellow.
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10 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
This course covers how search engines work and what criteria they use for indexing and ranking content.
Learn what to look out for and the critical elements that contribute to SEO performance, as well as appreciate the pivotal role that content (and keywords) play. This course will cover what tools to use for auditing your site, and how to optimise all the elements for the best outcomes.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
Whether you’re a marketer or small business owner, if you want to increase organic traffic to your website or want to understand how to get your brand the best rankings on search engines, this course is for you.
Walk away with the ability to:
  • Understand the complexities of SEO and how to achieve high rankings for your website
  • Know what is required for websites to maximise search engine visibility
  • Appreciate the importance of optimised content to ensure visibility
  • Be able to use the right metrics for measuring your SEO initiatives
  • Understand how SEO can help influence your customers’ buying cycle and purchase decisions
Course Agenda
Module 1: Introduction to Search Engine Optimisation
  • How search engines work
  • The SEO process
  • Factors that affect ranking
  • How search engines approach various coding languages
Module 2: Site structure
  • Best practice for link creation
  • The importance of sitemaps
  • How user experience ties into SEO
  • Potential SEO problems
Module 3: SEO and content
  • The role of content in SEO
  • Keyword planning and research feed
  • Creating and optimising content for SEO
Module 4: Advanced optimisation
  • Content
  • Images and video
  • Local, mobile, social and voice search
Module 5: Links and link building
  • Why links are important
  • How links and pages are evaluated
  • Basic and content-based link-building strategies
Module 6: Conducting and SEO audit
  • Identify common problems
  • Assess relevant SEO factors on your site
  • Present your findings
Module 7: Measuring SEO
  • Traffic and conversion metrics
  • Ranking and search engine metrics
  • SEO projects, processes, and outputs
  • Trends in search
Module 8: Reporting
  • How to decide on the nature of your reports
  • Define goals and a reporting framework
  • How to automate your reports
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
Search Engine Optimisation
Mon, Nov 11 2019
£799 ex VAT
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