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Social Media Marketing

Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices on this 10 week online course delivered by our partner Red & Yellow.

10 week online course

Discussion forums

Video lectures & Live tutorials

Weekly chat sessions

Engaging course notes

High-practical assignments

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. You will learn how social media can work for your business and how to promote your brand more effectively online.

This course will give you a professional understanding of social media marketing tactics, strategies and global best-practice principles. We will show you how to get to grips with social media by getting hands on with the tools you need to maximise your social media efforts.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

Course overview

Who should attend:

Anyone who needs to grow their business using social media marketing opportunities across digital channels will benefit from completing this online course. It is ideal for digital marketers, Brand Managers, PR executives or content marketers who want to gain a professional understanding of social media marketing and are looking to increase brand awareness, sales and conversions through social media marketing techniques.

Walk way with the ability to:

Create a social media strategy
Understand the main principles of social media by getting hands on with a range of tools; Facebook for networking, blogs for content marketing, Twitter for news and more
Create and develop content that drives engagement and action
Leverage paid media to reach a targeted audience
Measure and report on campaigns, user engagement, and objectives.

Course Agenda

Module 1: Introduction to Social Media

Explain how social media integrates with other channels
Justify the need for social media in any business and how to demonstrate ROI
List the business objectives social media can help you achieve

Module 2: Strategy and Planning

Set clear, SMART marketing objectives
Select platforms based on audience and brand needs
Identify the differences between major platforms
Optimise brand presence on major social media platforms

Module 3: Implementation: Content (delivered over 2 weeks)

Explain content marketing
Develop a content marketing plan
Create optimised content for major social media platforms.

Module 4: Paid Advertising on Social Media (delivered over 2 weeks)

Explain the objectives, ad types, and targeting options available on major social media platforms
Place your adverts on social media

Module 5: Implementation: Community Relationship Management

Create a community management strategy
Conduct reputation management strategies
Set up social media for customer service

Module 6: Reporting and Analytics

Draw on different methods of calculating social media ROI
Track, measure and optimise social media performance

Module 7: Social Media

Learn the best ways to engage with audiences on the main social channels
Create a social media strategy
Create best-practice social ads

Module 8: Optimising

Discover how to choose the right test for specific goals and purposes
Perform conversion optimisation step by step to improve marketing efforts
Understand the basics of how to approach Google Analytics and some other analytics platforms

How the course works

The course is completed entirely online on the Red & Yellow learning platform. The course involves:

8 modules (1 per week/ over the course of 2 weeks)
7 assignments (1 per week, mix of quizzes and written questions)
1 research project (completed over the duration of the course)
8-10 hours of study per week (including reading the course notes, further research and completing assignments)
The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.

Upcoming courses

Social Media Marketing	Mon, Dec 02 2019 £999 ex VAT	ADD TO BASKET
Social Media Marketing	Mon, Jan 20 2020 £999 ex VAT	ADD TO BASKET
Social Media Marketing	Mon, Mar 02 2020 £999 ex VAT	ADD TO BASKET

Social Media Marketing

Mon, Apr 27 2020

£999 ex VAT

ADD TO BASKET

Upcoming courses

Social Media Marketing

Mon, Dec 02 2019

£999 ex VAT

ADD TO BASKET

Social Media Marketing

Mon, Jan 20 2020

£999 ex VAT

ADD TO BASKET

Social Media Marketing

Mon, Mar 02 2020

£999 ex VAT

ADD TO BASKET

Social Media Marketing

Mon, Apr 27 2020

£999 ex VAT

ADD TO BASKET

Book this course

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