Social Media Marketing

Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices on this 10 week online course delivered by our partner Red & Yellow.
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10 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. You will learn how social media can work for your business and how to promote your brand more effectively online.
This course will give you a professional understanding of social media marketing tactics, strategies and global best-practice principles. We will show you how to get to grips with social media by getting hands on with the tools you need to maximise your social media efforts.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
Anyone who needs to grow their business using social media marketing opportunities across digital channels will benefit from completing this online course. It is ideal for digital marketers, Brand Managers, PR executives or content marketers who want to gain a professional understanding of social media marketing and are looking to increase brand awareness, sales and conversions through social media marketing techniques.
Walk way with the ability to:
  • Create a social media strategy
  • Understand the main principles of social media by getting hands on with a range of tools; Facebook for networking, blogs for content marketing, Twitter for news and more
  • Create and develop content that drives engagement and action
  • Leverage paid media to reach a targeted audience
  • Measure and report on campaigns, user engagement, and objectives.
Course Agenda
Module 1: Introduction to Social Media
  • Explain how social media integrates with other channels
  • Justify the need for social media in any business and how to demonstrate ROI
  • List the business objectives social media can help you achieve
Module 2: Strategy and Planning
  • Set clear, SMART marketing objectives
  • Select platforms based on audience and brand needs
  • Identify the differences between major platforms
  • Optimise brand presence on major social media platforms
Module 3: Implementation: Content (delivered over 2 weeks)
  • Explain content marketing
  • Develop a content marketing plan
  • Create optimised content for major social media platforms.
Module 4: Paid Advertising on Social Media (delivered over 2 weeks)
  • Explain the objectives, ad types, and targeting options available on major social media platforms
  • Place your adverts on social media
Module 5: Implementation: Community Relationship Management
  • Create a community management strategy
  • Conduct reputation management strategies
  • Set up social media for customer service
Module 6: Reporting and Analytics
  • Draw on different methods of calculating social media ROI
  • Track, measure and optimise social media performance
Module 7: Social Media
  • Learn the best ways to engage with audiences on the main social channels
  • Create a social media strategy
  • Create best-practice social ads
Module 8: Optimising
    • Discover how to choose the right test for specific goals and purposes
    • Perform conversion optimisation step by step to improve marketing efforts
    • Understand the basics of how to approach Google Analytics and some other analytics platforms
How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week/ over the course of 2 weeks)
  • 7 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and completing assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
Social Media Marketing
Tue, Aug 10 2021
£999 ex VAT
Upcoming courses
Social Media Marketing
Tue, Aug 10 2021
£999 ex VAT
Book this course
£999 ex VAT
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