Sport Sponsorship Marketing

Name: Sport Sponsorship Marketing
Price: 1200.00 GBP

Learn how to tap into the passion of your target audience and create a successful sports sponsorship strategy

10 week online course

Discussion forums

Video lectures & Live tutorials

Weekly chat sessions

Engaging course notes

High-practical assignments

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow.

Sports sponsorship is undoubtedly a growth industry. Despite the massive hit due to Covid-19, spending in 2020 is projected to reach around $30 billion, and it's likely to bounce back to pre-Covid levels of around $60 billion in short order. This course will arm you with the knowledge and tools to engage in sports sponsorship marketing.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

Course overview

Who should attend:

Individuals looking for insights into the business of sport and entertainment
Juniors in agency, brand and rights-holder environments who are looking to get a holistic view of the industry and what it will take for them to succeed in it
Leverage sponsorship for marketing opportunities

Walk way with the ability to:

Describe what sports sponsorship is and how it works
Create and implement sucessful sports sponsorship strategies and campaigns
Leverage sponsorship for marketing opportunities

Course Agenda

Module 1: Introduction

What is sports sponsorship?
How can it help your business?
Different sponsorship structures and how to create sponsorships

Module 2: How it Works

Who is involved in sponsorships?
How to approach the relevant players

Module 3: Platform - Sport

Why is sponsorship so closely aligned to sport?
Compare the marketing of sport to marketing through sport
How can you market through sport?

Module 4: Platforms - Other

Different platforms that allow you to use your sponsorship for marketing

Module 5: Sponsorship Activation

Activation channels (advertising, PR, branding and digital channels)
The importance of storytelling and content marketing to help you reach your audience

Module 6: Sponsorship Research and Activation

What will you be paying?
What should you sponsor?
Who do you want to reach?
How to evaluate the performance of your sponsorship efforts

Module 7: Work-based assignment

Complete a practical final assignment, drawing on everything you've learned

Upcoming courses

Sport Sponsorship Marketing

Mon, Jul 25 2022

£1,200 ex VAT

ADD TO BASKET

Upcoming courses

Sport Sponsorship Marketing

Mon, Jul 25 2022

£1,200 ex VAT

ADD TO BASKET

Book this course

Date

£1,200 ex VAT