Sport Sponsorship Marketing

Learn how to tap into the passion of your target audience and create a successful sports sponsorship strategy
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10 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
This is a fully supported, 10-week online training course delivered by our partners Red & Yellow.
Sports sponsorship is undoubtedly a growth industry. Despite the massive hit due to Covid-19, spending in 2020 is projected to reach around $30 billion, and it's likely to bounce back to pre-Covid levels of around $60 billion in short order. This course will arm you with the knowledge and tools to engage in sports sponsorship marketing.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
  • Individuals looking for insights into the business of sport and entertainment
  • Juniors in agency, brand and rights-holder environments who are looking to get a holistic view of the industry and what it will take for them to succeed in it
  • Leverage sponsorship for marketing opportunities
Walk way with the ability to:
  • Describe what sports sponsorship is and how it works
  • Create and implement sucessful sports sponsorship strategies and campaigns
  • Leverage sponsorship for marketing opportunities
Course Agenda
Module 1: Introduction
  • What is sports sponsorship?
  • How can it help your business?
  • Different sponsorship structures and how to create sponsorships
Module 2: How it Works
  • Who is involved in sponsorships?
  • How to approach the relevant players
Module 3: Platform - Sport
  • Why is sponsorship so closely aligned to sport?
  • Compare the marketing of sport to marketing through sport
  • How can you market through sport?
Module 4: Platforms - Other
  • Different platforms that allow you to use your sponsorship for marketing
Module 5: Sponsorship Activation
  • Activation channels (advertising, PR, branding and digital channels)
  • The importance of storytelling and content marketing to help you reach your audience
Module 6: Sponsorship Research and Activation
  • What will you be paying?
  • What should you sponsor?
  • Who do you want to reach?
  • How to evaluate the performance of your sponsorship efforts
Module 7: Work-based assignment
  • Complete a practical final assignment, drawing on everything you've learned
Upcoming courses
Sport Sponsorship Marketing
Mon, Jul 25 2022
£1,200 ex VAT
Upcoming courses
Sport Sponsorship Marketing
Mon, Jul 25 2022
£1,200 ex VAT
Book this course
£1,200 ex VAT
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