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Technology Implementation in CM, DV360 and SA360

Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

This one day course is ideal if you are planning to onboard the Google Marketing Platform stack in-house and want to set up a solid foundation across all media production with GMP.

In this training, we will provide you with the right tools to set-up those platforms in an optimal way for your business. By going through some workshops and use cases scenarios you will be able to choose the ideal account structure and build the foundation of a successful implementation.

We will also cover all the fundamentals of those platforms from tagging, to user management and campaigns trafficking in order for you to be able to start your migration as you walk out of the session.

Our Technology Implementation in CM, DV360 and SA360 course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is suitable for practitioners including Programmatic Traders, Search Traders, Traffickers, Managers and Directors who are looking to set up a solid foundation across all media products within Google Marketing Platform stack.

Walk away with the ability to:
  • Plan your new technology stack implementation
  • Lay-out your new technology account structure
  • Build a taxonomy tailored to your need
  • Set-up Floodlight tags for conversions tracking and building 1st party audiences
  • Transfer campaigns to Campaign Manager, Search Ads 360 and Display & Video 360
Course agenda
Technology Stack Overview
  • Overview of the Google Marketing Stack
  • Benefits of a unified Stack
  • Benefits of in-housing
Layout the new technology structure
  • Campaign Manager, Search Ads 360, and Display & Video Account Structure
  • Integration and incomplete set-up pitfalls
  • Implementation of the new account structure
Campaigns Migration
  • Floodlight tagging structure and implementation
  • 1st party data on-boarding
  • Trafficking campaigns in Campaign Manager, Search Ads 360 and Display & Video 360
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