Twitter Marketing

Name: Twitter Marketing
Price: 2700.00 GBP

Led by one of our Social Media experts, this one-day course will help you build and develop your Twitter platform strategy.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From developing your brand identity to creating paid advertising campaigns, you’ll leave this course completely confident when it comes to using Twitter to generate awareness and drive action around your brand.

During the session, we’ll look at Twitter monitoring, engagement, analytics tools and tactics as well as going over the best techniques for creating organic reactive content.

We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using the platform as a community, business development, customer service or research tool.

Our Twitter Marketing course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

If you or your business want to learn how to use Twitter as a community tool and become confident using the platform, then this course is ideal for you.

What you'll learn:

By the end of this course, you will be able to:

Demonstrate the benefits Twitter will bring to your business
Construct a tone of voice to create cut-through
Develop a reactive content strategy
Define clear Twitter objectives for your business
Design Twitter paid advertising strategies

Course agenda

Introduction to the Platform

The current Twitter landscape
Twitter for business: what you need to consider

Developing your Twitter Strategy

How to build your brand on Twitter and grow your following
Organic vs. paid activity

Community Management

Building a brand tone of voice: considerations
Trend-jacking best practices
Case studies

Content Planning on Twitter

Explore the different formats you can use on Twitter
Reactive, proactive and planned content
Content best practice including frequency and hashtags
Content management tools

Advertising

How to use Twitter for advertising
Determining different objectives for your campaign
Know how to reach audiences with different targeting functions
Know where to find the pixel and set up conversion tracking
Different ad formats and when to use them
Creative best practice

Measurement

Overview of Twitter Analytics
How to optimise your Twitter campaigns to improve campaign performance

Book this course

Call our sales team today

020 7993 4556

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