Twitter Marketing

Led by one of our Social Media experts, this one-day course will help you build and develop your Twitter platform strategy.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From developing your brand identity to creating paid advertising campaigns, you’ll leave with confidence in using the platform to generate awareness and drive action around your brand.

We will look at Twitter monitoring, engagement, analytics tools and tactics as well as learning the best techniques to creating organic reactive content.

Our Twitter Marketing course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a community, business development, customer service or research tool.

Course overview
Who should attend:

If you want to learn how to use Twitter as a community tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role.

Walk away with the ability to:
  • Demonstrate the benefits Twitter will bring to your business
  • Construct a tone of voice to create cut-through
  • Develop a reactive content strategy
  • Define clear Twitter objectives for your business
  • Design Twitter paid advertising strategies
Course agenda
Introduction to the platform
  • Twitter 2023 landscape
  • Twitter for business - what you need to consider
Developing your Twitter strategy
  • How to build a brand on Twitter and grow your following
  • Organic V paid activity
Community Management
  • Building a brand tone of voice - considerations
  • Trend jacking best practices
  • Case studies
Content Planning on Twitter
  • Explore the different formats you can use on Twitter
  • Reactive, proactive and planned content
  • Content best practice including frequency and hashtags
  • Content management tools
  • How to use Twitter for advertising
  • Determining different objectives for your campaign
  • Know how to reach audiences with different targeting functions
  • Know where to find the pixel and set up conversion tracking
  • Different ad formats and when to use them
  • Creative best practice
  • Overview of Twitter Analytics
  • How to optimise your Twitter campaigns to improve campaign performance
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