Twitter Marketing

Name: Twitter Marketing
Price: 2700.00 GBP

Led by one of our Social Media experts, this one-day course will help you build and develop your Twitter platform strategy.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From developing your brand identity to creating paid advertising campaigns, you’ll leave with confidence in using the platform to generate awareness and drive action around your brand.

We will look at Twitter monitoring, engagement, analytics tools and tactics as well as learning the best techniques to creating organic reactive content.

Our Twitter Marketing course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a community, business development, customer service or research tool.

Course overview

Who should attend:

If you want to learn how to use Twitter as a community tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role.

Walk away with the ability to:

Demonstrate the benefits Twitter will bring to your business
Construct a tone of voice to create cut-through
Develop a reactive content strategy
Define clear Twitter objectives for your business
Design Twitter paid advertising strategies

Course agenda

Introduction to the platform

Twitter 2023 landscape
Twitter for business - what you need to consider

Developing your Twitter strategy

How to build a brand on Twitter and grow your following
Organic V paid activity

Community Management

Building a brand tone of voice - considerations
Trend jacking best practices
Case studies

Content Planning on Twitter

Explore the different formats you can use on Twitter
Reactive, proactive and planned content
Content best practice including frequency and hashtags
Content management tools

Advertising

How to use Twitter for advertising
Determining different objectives for your campaign
Know how to reach audiences with different targeting functions
Know where to find the pixel and set up conversion tracking
Different ad formats and when to use them
Creative best practice

Measurement

Overview of Twitter Analytics
How to optimise your Twitter campaigns to improve campaign performance

Book this course

Call our sales team today

020 7993 4556

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