Whether you’re trying to get traffic to your website or looking to maximise conversions, your site optimisation is a key factor that influences your marketing activity.
On this course, you’ll explore what defines website performance, and the impact it has on your business. We’ll outline the metrics that contribute to page load time, and discuss the effect that optimising a site has on customer experience – and the success of your product or service.
You’ll learn what a performance waterfall is and how to use it to obtain a detailed analysis of the page resources. This will allow you to easily locate blocks and bottlenecks in page load times and formulate an improvement plan quickly.
Our trainer will give you a demonstration of the free and paid-for performance tools that are available and how to use them effectively. We’ll also cover the difference between synthetic and real user data, when to use them and what reports and resources can be generated to review with your team.
Our Web Performance: Page Speed Fundamentals course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.
Who should attend:
This course is for anyone looking to improve their customer experience and conversion rates through understanding and monitoring site performance. You may be part of a SEO or PPC team looking to improve your page ranking with Google, or simply trying to reduce page load times to improve user conversion rates.
What you'll learn:
By the end of this course, you will be able to:
- Explain why performance is important
- Identify the key factors influencing site performance
- Identify which performance metrics are truly important
- Use tools to monitor the performance of your site
- Gain valuable insights from a performance waterfall
- What defines performance?
- What is the impact of performance?
- Performance metrics
- Waterfall introduction
- Synthetic vs RUM
- Tools: GTMetrix, Pingdom, Google Lighthouse tests
- Performance monitoring
- Tools: New Relic, App Dynamic, Log Rocket
- Real example
- Image optimisation: jpegmini, tinypng
- Asset minification and concatenation
- Above the fold prioritisation
- Lazy loading of images
- Polite / deferred loading