Whether you’re trying to get traffic to your website or looking to maximise conversions, your site optimisation is a key factor that influences your marketing activity.
On this course, you’ll explore what defines website performance, and the impact it has on your business. We’ll outline the metrics that contribute to page load time, and discuss the effect that optimising a site has on customer experience – and the success of your product or service.
You’ll learn what a performance waterfall is and how to use it to obtain a detailed analysis of the page resources. This will allow you to easily locate blocks and bottlenecks in page load times and formulate an improvement plan quickly.
Our trainer will give you a demonstration of the free and paid-for performance tools that are available and how to use them effectively. We’ll also cover the difference between synthetic and real user data, when to use them and what reports and resources can be generated to review with your team.
Our Web Performance: Page Speed Fundamentals course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.