Email Marketing

Name: Email Marketing
Price: 499.00 SGD

Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Email continues to deliver more ROI than any other marketing channel. But the key to leveraging this success lies in understanding the basics first.

This one-day course is split into seven key sections, covering everything you need to know to get your email marketing up and running.

We’ll cover everything from design and copywriting to segmenting your subscribers. You’ll learn how to get more of your emails into the inbox and how to continuously optimize your campaigns. As you work through each module in the course, you’ll be putting what you’ve learned into action by designing and building your very own email.

Our Email Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

Our Email Marketing course is the perfect first step into the world of email marketing. If you’re a digital marketer, this course will help you gain a deeper understanding of email marketing best practices, create a successful email marketing strategy, and improve performance to achieve strong results.

What you'll learn:

By the end of this course, you will be able to:

Understand email design and functionality best practices
Segment your database in a meaningful way
Improve your email performance and deliverability
Build an effective email within an ESP
Start optimizing your email campaigns with a test and learn approach

Course agenda

Understanding Email Marketing

The role of email
Why email marketing is still important
Determining campaign goals

GDPR & Data Best Practice

GDPR in the EU and UK
How this impacts email marketing

List Growth & Contact Management

List management and maintenance
Growing your database
How to segment your data

Email Design & Functionality

Email design best practices
Copywriting for email
Creative considerations
Device consistency & QA

Achieving High-performing Emails

Optimize your emails for opens
Sender name best practice
Optimizing your preheader and subject lines
Call to action (CTA) best practice
Advancing your emails: personalization, dynamic content and more

Email Deliverability

Protecting your reputation
Defining IP addresses
How content impacts deliverability

Reporting & Analytics

Campaign performance
Email performance and health metrics
Test and learn recommendations

Practical

Build your own email throughout the day as we complete each section of the course

Next Steps:

Mastering email marketing is just one of many steps you can take to make your brand stand out from the rest. If you’re looking to streamline your copy and solidify your tone of voice, check out our Copywriting, Branding and Tone of Voice course.

Book this course

Call our sales team today

65 697 16440