Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Email continues to deliver more ROI than any other marketing channel. But the key to leveraging this success lies in understanding the basics first.
Created by Cara Wilson, Senior CRM Manager here at Jellyfish, this one-day course is split into six key sections, covering everything you need to know to get your email marketing strategy up and running.
We’ll cover everything from design and copywriting to segmenting your subscribers. Learn how to get more of your emails into the inbox and how to continuously optimize your campaigns.
Course overview
Who should attend:
‘Email Marketing - The Fundamentals’ is the perfect first step into the world of email marketing. This course is for digital marketers who want to:
gain a deeper understanding of email marketing best practices
create a successful email marketing strategy
improve their email marketing performance and achieve strong results
Walk away with the ability to:
Understand email design and functionality best practices and how these relate to the hierarchy of subscriber needs
Segment your database in a meaningful way
Create a test and learn approach to drive optimisation of campaigns
Improve your email deliverability
Build an effective email within an ESP
Course agenda
Understanding Email Marketing
The role of email
Why email marketing is still important
Introducing the hierarchy of subscriber needs
Contact Management & Segmentation
List management and maintenance
GDPR and data best practice
Growing your database
How to segment your data
Email Design & Functionality
Email design best practices
Copywriting for email
Creative considerations
Device consistency & QA
Achieving High Performance
Determining campaign goals
Optimise your emails for opens
Sender name best practice
Optimising your preheader and subject lines
Call too action (CTA) best practice
Advancing your emails: personalisation, dynamic content and more
1 day course
Supporting material
Private