Campaign Manager 360 Fundamentals

Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

On this one day course you'll learn how to use Campaign Manager 360 to set up digital campaigns and gain insightful reports to power future activations.

You'll learn about the core modules in Campaign Manager 360 such as Admin and Trafficking and you'll also receive a high level overview of how reports will allow you to see how your campaigns have performed.

From creative uploads, placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager 360.

Our Campaign Manager 360 Fundamentals course is offered as a Virtual Classroom course, which will be hosted from the UK. It is also available as a private training session and can be delivered on-site at your office or a location of your choice.

 
Course overview
Who should attend:
If you’re a new practitioner and want to understand the basics and how to make the best use of the Campaign Manager 360 platform this course is for you.
Walk away with the ability to:
  • Describe the benefits of third party adserving
  • Implement centralised creative management
  • Identify the main modules in Campaign Manager 360
  • Create and manage conversion pixels
  • Manage performance reporting
Course agenda
Ad Serving Principles
  • Concept
  • Benefits of using a centralised platform
The Google Marketing Platform
  • Overview
  • Benefits
Campaign Manager 360 Campaign management
General navigation points
Admin tab
  • Account features
  • User roles intro
  • User profiles intro
  • Importing sites from Site Directory
  • Change log
Advertiser tab
  • Concept
  • Network structure
  • Creatives
  • Create an Advertiser
Campaign tab
  • Create a campaign
  • Create a placement
  • Upload a creative
  • Retrieve a creative from Studio
  • Create an ad
  • Ads overview
  • Default
  • Standard
  • Tracking
  • Generate ad tags
Trafficking document
  • What is a trafficking document
  • From media plan to TF doc
Campaign Manager 360 Export / Import function
  • Concept
  • How to use it
Troubleshooting
  • How to identify Campaign Manager 360 tags and floodlights tags
Tracking at Campaign level
  • 3rd party imp tracking
  • Event tag
  • Click string
  • URL append
Tracking at Advertiser level
Floodlight configuration tab
  • Sharing Floodlight configurations between different advertisers
  • Conversion pixels
  • Sales pixels
  • Floodlight activities
  • How to push floodlights to GTM
  • U-variables
  • CM macros
  • CM Audiences
  • Dynamic tags
Intro to Campaign Manager 360 Reporting
  • Overview
  • Report Builder
  • The Summary Tab
Upcoming courses
Virtual Classroom
Campaign Manager 360 Fundamentals
Wed, Nov 10 2021
430€ ex USt
ADD TO BASKET
Virtual Classroom
Campaign Manager 360 Fundamentals
Mon, Jan 10 2022
430€ ex USt
ADD TO BASKET
Virtual Classroom
Campaign Manager 360 Fundamentals
Mon, Apr 04 2022
430€ ex USt
ADD TO BASKET
Upcoming courses
Virtual Classroom
Campaign Manager 360 Fundamentals
Wed, Nov 10 2021
430€ ex UST
ADD TO BASKET
Virtual Classroom
Campaign Manager 360 Fundamentals
Mon, Jan 10 2022
430€ ex UST
ADD TO BASKET
Virtual Classroom
Campaign Manager 360 Fundamentals
Mon, Apr 04 2022
430€ ex UST
ADD TO BASKET
Book this course
430 ex USt
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