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Campaign Manager Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, we’ll ensure you learn how to make best use of the platform to achieve your business objectives.

We’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third party tags into your campaigns.

You’ll learn about the importance of capturing your 1st party data via CM Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager Best Practices course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is suitable for traffickers and Ad Op teams who want to improve trafficking skills as well as operation skills. You may be working with 3rd party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

Walk away with the ability to:
  • Create and update the most complex display campaigns
  • Leverage all tracking capabilities (impression, click, redirect, event tags)
  • Improve your trafficking efficiency
  • Identify the process when implementing 3rd party pixels and trackers for your campaigns
  • Leverage the most advanced Campaign Manager functions
  • Troubleshooting skills in order to be the most reactive when fixing an issue
Course agenda
GMP Stack
  • Overview
Campaign Manager integrations overview
  • Analytics 360, Studio, DV360, GTM, SA360
Taxonomy across GMP platforms
  • Equivalence from one side to the other
  • Jargon Buster
CM advertiser deep dive
  • Dtree hierarchy, features, creative management, floodlight creation and 1PD
  • Different types of floodlights and scripts (counter / sales) (global site tag / iframe)
  • U-variables & Data pass back (macros)
  • Website tagging strategy and roadmap (website Dtree and floodlight document)
  • Troubleshooting - Ad Tag, Floodlight Tag
  • Useful Chrome plugins and Fiddler
Trafficking document
  • Purpose and use case
Advance trafficking
  • Display and tracking ads fundamentals
  • Grouping placements (concept and restrictions)
  • Edit multiple elements via UI
  • Scheduling via Ads or creatives
  • Sequential and frequency capping
  • Event tags (brand study, monitoring, etc.)
  • Landing page URL suffix (concept and restrictions)
  • Passing macros (concept and what you can do)
  • Custom in-Campaign views
Import / Export function
  • Bulk uploading placements in Campaign Manager
Campaign Manager Common pitfalls and best practices
  • What can go wrong
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