1 day 
Certificate of Attendance 
Classroom, Virtual, Private High quality and relevant backlinks are the fuel that power your website in search. Learn the Digital PR strategies you need to build site authority.
Backlinks are a critical, but much misunderstood, component of Search Engine Optimisation. This one-day course examines the do’s and don’ts of link acquisition and the Digital PR tactics required to develop and promote linkable content.
You’ll learn the fundamentals of how links work, how to spot good and bad link opportunities, and then the outreach, content marketing and Digital PR skills needed to encourage other websites to link to your content.
Whether you’re from an SEO, Digital Marketing or PR background, our expert instructors will take you through everything you need to know, all based on the real-world tactics Jellyfish uses to deliver link earning PR campaigns for some of the world’s leading brands.
Our live and interactive SEO courses are currently delivered online, either as our scheduled public sessions, or privately for any organisation in the UK or globally.
Want to know more? Read on for more detail on our course agendas or contact us for more information.
Course overview
Who should attend:
What you’ll learn:
- What backlinks are, why they are important and which links are best for boosting SEO performance
- How to analyse your own site’s backlink profile and opportunities for improvement
- Understand the role played by Content Marketing and Digital PR in a web marketing strategy
- How to develop successful Digital PR campaigns, including developing linkable content, creating media assets and implementing successful outreach strategies
- How to track and measure performance for link building and Digital PR campaigns
Course Agenda
- What is a backlink?
- Why are links important?
- What makes a good link?
- Understanding link metrics
- Quality, diversity and relevance in your link profile
- Spotting the good, the bad and the ugly
- Backlink analysis tools
- How link building has changed
- Techniques for acquiring links
- Foundational link building tactics
- How Digital PR fits into your marketing strategy
- Understanding how Digital PR can power your SEO
- Traditional v Digital PR
- How to build a Digital PR campaign
- Understanding the news landscape
- Finding inspiration for Digital PR campaigns
- What do journalists want and how to pitch ideas
- Creating media assets that get attention
- Pitfalls to avoid
- Campaign inspiration, what has worked for others
- Finding the right contacts for pitching
- Outreach dos and don’ts
- How to measure the success of your campaign
- Metrics for success
- Measurement tools and resources