Content Strategy & Copywriting for SEO

Name: Content Strategy & Copywriting for SEO
Start: 2023-10-25 00:00:00
Location: Virtual Classroom

Do you want to create web content that improves your visibility on search engines? Learn the content strategies and copywriting techniques that work for today’s AI-driven search results.

1 day

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our UK training centre in the Shard, London.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Google’s introduction of results generated by artificial intelligence has changed how you should approach SEO. Learn how to create web content that will continue to rank in a world dominated by AI-generated search and Large Language Models.

We’ll teach you how to create the user-focused content that Google loves and the SEO copywriting skills you need to do this. Whether you’re new to creating content for SEO or you’re an experienced copywriter looking to sharpen your skills, this course will equip you with the knowledge to succeed in the age of generative AI.

Our expert instructors will guide you through everything, from a basic understanding of how Google evaluates content to the advanced techniques you need to research, plan and create SEO-optimised copy and content.

Whether you’re focused on core product or service pages or editorial content such as blogs, guides or news content, you’ll leave with practical and actionable tips you can take away and implement on your website.

Our live and interactive SEO courses are currently delivered at our London training centre in the Shard or online, either as scheduled public sessions, or privately.

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview

Who should attend:

This intermediate-level course is designed for anybody responsible for creating web content and wanting to get the most out of organic search. You may be a copywriter, lead an editorial team or be responsible for the overall web content strategy. You’ll cover everything from basic principles of SEO content writing to advanced tips and tricks you can apply across any website.

What you'll learn:

By the end of this course, you will be able to:

Understand Google’s use of generative AI and how it will change the way we interact with search engines
Explain how Google evaluates website content, including key ranking factors and the fundamental principles of content creation in an AI-led world
Develop a content strategy for SEO, utilising techniques and tools for keyword research, content auditing, and competitor analysis
Create best-in-class content across all page types, from your home page, commercial product and service pages, to ecommerce and blog or editorial content
Execute the fundamentals of on-page optimisation for SEO, including keyword targeting, creating content briefs and SEO copywriting

Course agenda

SEO in the age of Generative AI

Introducing Google's new Generative Search Experience
Large Language models and Google MUM
The Google 'Helpful Content' update

SEO Content Principles

How Google evaluates and ranks web content
The Google ‘Helpful Content’ update
Expertise, Authority and Trustworthiness factors

Developing a Content Strategy for SEO

Search intent and the customer journey
Keyword research
Topic research for SEO
Conducting competitor research
Landscape and competitor analysis
Tools and tactics for content auditing

Content Optimisation and SEO Copywriting

Fundamentals of SEO copywriting
Improving site structure
Taxonomy and keyword coverage
Keyword targeting and optimisation
Creating SEO-friendly images
Featured snippet targeting

SEO Content Case Study

Product page example
Guide / blog page example

Google Search Console

Performance measurement and analysis with GSC

Next Steps:

Top quality content is one of the core components of SEO, however good organic search performance also relies on having a technically robust and authoritative website. To learn more on these topics, check out the Technical SEO course and the Link Building & Digital PR courses.

All three of these courses are available as part of our SEO Specialist course bundle.

Upcoming courses

Virtual Classroom Content Strategy & Copywriting for SEO	Wed, Oct 25 2023 £499 ex VAT	ADD TO BASKET
The Shard, London Content Strategy & Copywriting for SEO	Mon, Oct 30 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Content Strategy & Copywriting for SEO	Thu, Nov 23 2023 £499 ex VAT	ADD TO BASKET

Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Dec 18 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Jan 15 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Content Strategy & Copywriting for SEO	Mon, Feb 12 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Mar 11 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Content Strategy & Copywriting for SEO	Mon, Apr 15 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Content Strategy & Copywriting for SEO	Mon, May 13 2024 £499 ex VAT	ADD TO BASKET

The Shard, London Content Strategy & Copywriting for SEO	Mon, Jun 10 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Jul 08 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Content Strategy & Copywriting for SEO	Mon, Aug 12 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Sep 09 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Content Strategy & Copywriting for SEO	Mon, Oct 14 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Content Strategy & Copywriting for SEO	Mon, Nov 11 2024 £499 ex VAT	ADD TO BASKET

The Shard, London